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These media myths constrain higher ed marketing, but breaking the barriers can lead to more effective campaigns, even with limited budgets.

What if, instead of focusing solely on retention rates, higher ed gauged success by the generational impact of student stakeholders?

One preparatory school did the leg work to find out what works best to solicit alumni giving. The answer may surprise you.

Separating marketing functions can streamline efforts, boost results and enhance institutional reputation.

In a crowded higher ed landscape, colleges must shift from emphasizing differences to embracing what makes them truly memorable to thrive.

What Chef Carmy Berzatto’s handwritten list of “non-negotiables” in FX’s The Bear can teach all of us about kicking off a higher ed rebrand.

Higher ed brands must abandon conventional approaches, redefine authenticity and turn innovative strategies into a powerful advantage that positions them for success.

From personal stories to behind-the-scenes glimpses, learn how universities can harness the power of Olympic-style marketing to captivate and connect with prospective students.

Despite legislation threatening diversity initiatives, marketers have the power to foster authentic experiences, drive inclusivity and promote cross-campus collaboration.

Postgraduates may balance the financial impacts of the enrollment cliff, but institutions must consider the challenges and implications of shifting focus.