The latest episode of the Higher Voltage podcast explores how colleges & universities can and should strive to present diversity more authentically in their marketing efforts.
Posted by Aaron Stern on January 16, 2025
The latest episode of Higher Voltage explores the merging worlds of student ambassadors and social media influencers.
Posted by Aaron Stern on
The latest episode of Higher Voltage explores how and why higher ed leaders should embrace social media.
Because CMOs can’t effectively tell an institution’s story if they’re not involved in strategic planning.
Drexel University’s Craig Kampes and Joseph Master join Higher Voltage to dig into the origins, strategy, and execution of the school’s “Ambition Can’t Wait” brand awareness campaign, which has been the school’s marketing backbone since 2016.
Bridget Burns discusses the University Innovation Alliance’s mission to redefine the purpose and utility of a college degree for the next generation of students.
Mary Osako explains UCLA’s storytelling-based approach to marketing, and why they hired a Chief Content Officer and a Chief Brand Officer.
Adam Harris joins the Higher Voltage podcast to share the long history of imbalanced support for institutions with high minority numbers.
Posted by Olivia Trachtenberg on
Dyanis Conrad discusses her personal experience and the impact of the ongoing political fight against ‘woke politics’ on college campuses.
As higher ed becomes increasingly politicized, can college and university presidents afford to remain silent?
this content is powered by Electric Kite.