Category Archives:

This year’s virtual event put the online conference format to the test.

Volt’s podcast is back. Higher Voltage kicks off with a look at the strain on social media pros in this stressful time.

Victor Balta, UW’s senior director of media relations, details how UW is approaching the many challenges it, like all schools, face right now.

The tried-and-true process for attracting prospective students is suddenly defunct. Now what?

All your people matter. And the work means more than ever.

In 2018, 50 U.S. colleges were sued by a blind man for having non-compliant websites. Getting into compliance isn’t just about following the law, it’s about making sure your institution cares.

Social media can be so kumbaya among higher ed marketers. Joseph Master shares his personal wakeup call, and why he’s better off for it.

Martech is established at most universities, but practices on campus are still evolving. Very few have martech offices and most are still early in their journeys to realizing martech’s potential.

Jon McBride, Media Relations and Social Media Manager at BYU, knows first-hand just how important the Title IX office is to staff and students alike.

With 8 years of higher ed experience in roles like EVP and Head of Marketing, Mark Mashaw has a thing or two to tell us about higher ed marketing.