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These vendor interviews highlighted how higher ed marketing is changing, fast.

Experts warn that outside funding could lead to athletes who aren’t students and teams that represent institutions in name only, dissolving valuable fan and alumni allegiances.

16 questions with Miami University’s Senior Director of Marketing.

How AI, private equity, changing search behaviors and burnout are defining higher ed marketing right now.

Everything you need to prepare for higher ed marketing’s biggest conference of the year.

Why advancement teams need to get back to the work of leading institutions courageously.

A call to arms for those who build belonging, trust, and transformation in higher education.

16 questions with Muhlenberg College’s Vice President of Communications and Marketing

Forget all the negativity. These marcomm pros explain why they still adamantly believe in the purpose of higher ed — and its future.

Growing collective contracts and sponsorship deals have university athletes — both men and women — raking in record paydays.