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While traditional advertising has floundered, college sports are more effective than ever in reaching prospective students and building schools’ brands

Skyrocketing NIL, revenue sharing and transfer portal movement challenge university marketers to ask: What happens if fans stop believing sports teams truly represent their schools?

Interviewed scholars and consultants say proper quality and marketing trumps “vacuum” strategy of bringing in as many students as possible

American universities are chasing tuition dollars online and abroad, but some programs offer a much better buy than others.

Even after the Trump roundtable on college athletics, the NIL era is still nowhere near its reckoning point — and universities and boosters are still footing the bill.

Experts warn that outside funding could lead to athletes who aren’t students and teams that represent institutions in name only, dissolving valuable fan and alumni allegiances.

The ever-evolving landscape of Name, Image and Likeness seems to finally have some guardrails in place. But interviewed insiders say it’s still just the early framework for what’s ahead.

Growing collective contracts and sponsorship deals have university athletes — both men and women — raking in record paydays.

His $50 million contract is balanced against record enrollment, sold-out season tickets and a potential boost in marketing revenue.

Before following President Trump’s direction to ‘put herself out of a job,’ the former wrestling matriarch has other ideas and wants Congress to give her a hand.