One of the most critical interactions prospective students have on a school’s website is searching for programs, majors, and courses of interest.
Based on our research, we have found that there is a significant opportunity to increase conversion rates by improving prospective students’ initial search experience.
In this report, you will learn:
- The aspects of search that most impact the user experience
- The benefits of a personalized search experience
- What metrics to watch to assess the effectiveness of site search
- The value of analyzing and disseminating search data analytics across your organization