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From brand changes to new platforms, higher ed is feeling the effects of the social media wars.

Six questions every higher ed social team should ask — and have good answers for — before diving into the hottest social media platform.

Without clear goals, there’s really no point in having social channels at all.

Why colleges and universities need to look to new sources of social media inspiration.

Higher ed social media managers must approach professional development as a requirement; here’s how to make the time to do that.

To stay relevant and be effective, social media managers must make professional development a daily routine.

Marcomm teams must play central roles in onboarding institutional leaders, whose jobs now include the role of chief brand ambassador.

Social media managers have separate themselves from the accounts they run, for their own good.

As college presidents become more involved in marketing, social media is a built-in part of the job.

Higher ed social media has never been more critical to marketing efforts than it is now, and that’s a good thing.