From brand changes to new platforms, higher ed is feeling the effects of the social media wars.
Posted by Nicole Shupe on September 5, 2023
Six questions every higher ed social team should ask — and have good answers for — before diving into the hottest social media platform.
Posted by Aaron Stern on July 20, 2022
Without clear goals, there’s really no point in having social channels at all.
Posted by Aaron Stern on April 12, 2022
Why colleges and universities need to look to new sources of social media inspiration.
Posted by Aaron Stern on January 26, 2022
Higher ed social media managers must approach professional development as a requirement; here’s how to make the time to do that.
Posted by Aaron Stern on December 15, 2021
To stay relevant and be effective, social media managers must make professional development a daily routine.
Posted by Aaron Stern on November 16, 2021
Marcomm teams must play central roles in onboarding institutional leaders, whose jobs now include the role of chief brand ambassador.
Posted by Aaron Stern on October 20, 2021
Social media managers have separate themselves from the accounts they run, for their own good.
Posted by Aaron Stern on October 5, 2021
As college presidents become more involved in marketing, social media is a built-in part of the job.
Posted by Aaron Stern on September 22, 2021
Higher ed social media has never been more critical to marketing efforts than it is now, and that’s a good thing.
Posted by Aaron Stern on September 8, 2021
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