Tag Archives:


higher ed marketing

UPCEA MEMS 2024

The Olympics aren’t just for athletes. Universities turn gold moments into marketing magic.

More than a competition — the Games are a unique opportunity for universities to spotlight their stars by leveraging Olympic moments to create impactful marketing campaigns that highlight student success and boost the institution’s brand.

Affiliate Marketing: Boon or Bane

Affiliate marketing may solve declining higher ed enrollments and waning public trust, but what about navigating privacy and compliance concerns?

QuickFire: Samara Sit

19 Questions with Bryn Mawr College’s Chief Communications Officer

QuickFire: Jamie Ceman

26 questions with Chapman University’s VP of Strategic Marketing and Communications

QuickFire: Jason Hughes

19 questions with Semester at Sea’s Vice President of Marketing and Recruitment

QuickFire: Danielle Sewell

16 questions with York College of Pennsylvania’s Director of Digital Marketing

9 Takeaways from CUPRAP 2023

The stats, quotes, and recurring themes that stood out at the annual higher ed marketing conference.

Navigating Higher Ed Inclusion

With 21% of Gen Z identifying as LGBTQ+, universities need to navigate higher ed inclusion, while ensuring safety and privacy.

Grab a Tiny Mic and A Student

Higher ed social media strategists at AMA shared insights on how they successfully engaged Gen Z students by employing their peers for marketing and engagement.