From pluralism to branding battles, top voices in higher ed break down the marketing shifts you can’t afford to ignore.
Posted by Maryna Yankovska on April 2, 2025
Fund managers are betting private companies will take over university marketing—one property at a time—as schools tighten budgets.
Posted by Maryna Yankovska on March 5, 2025
Although not yet ready for prime time, generative AI video shows potential to transform recruitment, campus tours and storytelling—if humans lead the way.
Posted by Maryna Yankovska on January 15, 2025
Posted by Maryna Yankovska on December 12, 2024
Posted by Maryna Yankovska on September 10, 2024
More than a competition — the Games are a unique opportunity for universities to spotlight their stars by leveraging Olympic moments to create impactful marketing campaigns that highlight student success and boost the institution’s brand.
Posted by Maryna Yankovska on August 14, 2024
Affiliate marketing may solve declining higher ed enrollments and waning public trust, but what about navigating privacy and compliance concerns?
Posted by Maryna Yankovska on April 30, 2024
19 Questions with Bryn Mawr College’s Chief Communications Officer
Posted by Nicole Reed on October 26, 2023
26 questions with Chapman University’s VP of Strategic Marketing and Communications
Posted by Maryna Yankovska on September 28, 2023
19 questions with Semester at Sea’s Vice President of Marketing and Recruitment
Posted by Maryna Yankovska on September 15, 2023
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