Posted by Maryna Yankovska on September 10, 2024
More than a competition — the Games are a unique opportunity for universities to spotlight their stars by leveraging Olympic moments to create impactful marketing campaigns that highlight student success and boost the institution’s brand.
Posted by Maryna Yankovska on August 14, 2024
Affiliate marketing may solve declining higher ed enrollments and waning public trust, but what about navigating privacy and compliance concerns?
Posted by Maryna Yankovska on April 30, 2024
19 Questions with Bryn Mawr College’s Chief Communications Officer
Posted by Nicole Shupe on October 26, 2023
26 questions with Chapman University’s VP of Strategic Marketing and Communications
Posted by Maryna Yankovska on September 28, 2023
19 questions with Semester at Sea’s Vice President of Marketing and Recruitment
Posted by Maryna Yankovska on September 15, 2023
16 questions with York College of Pennsylvania’s Director of Digital Marketing
Posted by Nicole Shupe on August 16, 2023
The stats, quotes, and recurring themes that stood out at the annual higher ed marketing conference.
Posted by Aaron Stern on March 14, 2023
With 21% of Gen Z identifying as LGBTQ+, universities need to navigate higher ed inclusion, while ensuring safety and privacy.
Posted by Nicole Shupe on February 24, 2023
Higher ed social media strategists at AMA shared insights on how they successfully engaged Gen Z students by employing their peers for marketing and engagement.
Posted by Nicole Shupe on November 18, 2022
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