Drexel University’s Craig Kampes and Joseph Master join Higher Voltage to dig into the origins, strategy, and execution of the school’s “Ambition Can’t Wait” brand awareness campaign, which has been the school’s marketing backbone since 2016.
Posted by Aaron Stern on February 18, 2021
Stony Brook University’s Teresa Flannery discusses her new book and one of the most fundamental challenges in higher ed today.
Posted by Aaron Stern on January 27, 2021
A look at the major trends in how, where, and when we will reach our audience as higher ed marketers in 2021.
Posted by Aaron Stern on January 13, 2021
Because CMOs can’t effectively tell an institution’s story if they’re not involved in strategic planning.
Posted by Aaron Stern on December 15, 2020
The latest episode of Higher Voltage explores how and why higher ed leaders should embrace social media.
Posted by Aaron Stern on November 24, 2020
In the latest Higher Voltage, we explore text banking, personalized video, and other trends in higher ed giving campaigns.
Posted by Aaron Stern on November 12, 2020
In the latest Higher Voltage, we explore the digital evolution of Middlebury College’s award-winning college magazine.
Posted by Aaron Stern on October 29, 2020
The latest episode of Higher Voltage explores the merging worlds of student ambassadors and social media influencers.
Posted by Aaron Stern on October 15, 2020
The latest episode of the Higher Voltage podcast explores how colleges & universities can and should strive to present diversity more authentically in their marketing efforts.
Posted by Aaron Stern on September 17, 2020
The latest Higher Voltage episode explored accessibility stumbles and best practices, with two of the best in the business.
Posted by Aaron Stern on September 3, 2020
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