Archives

A Marcom Conundrum: CCOs vs. CMOs

Debating how and why to untangle the often-blended roles of chief communications officers and chief marketing officers in higher ed.

‘It Isn’t a Storytelling Problem’

“At no point do I think we’ve gotten closer to understanding that the story we’re telling isn’t working anymore. It isn’t a storytelling problem, it is an innovation problem and a programming problem and a flexibility problem.”

What is the Future of Work in Higher Ed?

The ‘Woke Campus’ and the Politicization of Teaching in Higher Ed

Dyanis Conrad discusses her personal experience and the impact of the ongoing political fight against ‘woke politics’ on college campuses.

‘A Dirty Open Secret’: The Legacy of Racial Inequality in Higher Education

Adam Harris joins the Higher Voltage podcast to share the long history of imbalanced support for institutions with high minority numbers.

‘You Actually Want Me to Be a Successful Student’

Denise Runge of the University of Alaska Anchorage joins the Higher Voltage podcast to share real ways colleges can improve access and outcomes for students.

Why Is it So Hard for Colleges to Differentiate Themselves?

Lynchburg University’s Aaron Basko discusses why colleges struggle to distinguish themselves, and the role rankings play in that problem.

‘What Are You Called to Do?’: Marketing Religiously Affiliated Institutions

Discussing the confluence of marketing, politics, culture, and purpose at religiously affiliated higher ed institutions.

Making Higher Ed Marketing More Inclusive

Bridging the gap between what we want our campuses to be, what they really are, and what we’re doing to live into stated values.

All About NIL

The ramifications of name, image & likeness regulations for higher ed institutions large and small.