Archives


Got Education? – Reframing the Value of Higher Ed

Grassroots efforts by institutions in Idaho and Utah are transforming the higher ed narrative.

Start small, start with one place.

Ready to level up your content game? Brian Piper joins host Kevin Tyler to share how universities can build trust, connect with audiences and thrive in a digital-first world.

Want High Student Satisfaction? Well, Who’s Going to Deliver It? – Eddie Francis

Brand stability and employment retention are necessary, but Eddie Francis fears higher ed doesn’t understand the concept.

In a Word-Of-Mouth Business, No One Shares Average – Allen Adamson

Kevin and Allen discuss the importance of focusing on a clear and distinct mission, rather than diluting the institutional identity with multiple conflicting messages.

No One Asks What Students Actually Want – Catherine Friday

Kevin and Catherine delve into EY’s global findings of student dissatisfaction and how universities must deliver on the value proposition to remain competitive.

It’s Time to Treat Social Media as an Adult – Jenny Li Fowler

Kevin Tyler welcomes MIT’s director of social media strategy to discuss her new book and social media’s impact on higher education marketing.

Change and the Future of Higher Ed Marketing – Bennie F. Johnson

AMA CEO Bennie F. Johnson joins Kevin Tyler to discuss his vision for the organization and how higher ed marketers can embrace change for the best results.

You Can Only Tell a Story That Already Exists

Erin and Teresa welcome Higher Voltage’s Kevin Tyler to discuss institutional culture and climate as they explore the pivotal role of two-way communications in creating a sense of belonging.

Be Visible, Be Engaged, but Be Circumspect – Dr. Brit Kirwan

Dr. Kirwan explores the delicate tightrope of leadership communications and the need to protect higher ed’s most important tenet: free speech.

What’s Your Institution’s McDonald’s Order?

Dr. Marcus Collins joins Kevin Tyler to discuss institutional culture and how it correlates to a student’s desire to attend.