The Essential Virtual Event for the Higher Ed Marketing Community Higher ed marketers like you have always faced fast change. Yet in the last several months, no industry has had to pivot quicker with shrinking resources. A global pandemic mixed with social movements have forced campuses to shift focus to engage with students, parents and […]
Social responsibility in business maintains that organizations should be good community citizens and balance revenue generation with activities that benefit the community. Many companies have adopted socially responsible elements in their marketing strategies as a means to help their communities with beneficial services and products. Social responsibility in marketing focuses on our attracting consumers who […]
Hindsight is 2020: Higher Education Marketers discuss how challenges of the past year have shaped innovation and opportunity About this Event Even before the pandemic hit, higher education was already beset by many demographic, economic and technological forces that disrupted long-established ways of operating. Today, within this vastly more complex set of conditions, the role […]
Building a Brighter Future for Higher Ed Together For more than 30 years, the AMA Symposium for the Marketing of Higher Education has been a premier event that paints a vibrant picture of the evolving higher education landscape. The program of peer-reviewed content will help you enhance your marketing strategy, build strong brands, improve your […]
Given the polycrisis that the world faces and newly emerging challenges, it is incumbent upon marketing academics and practitioners to continue guiding individuals, businesses and societies around the world to better prepare for an uncertain future driven by accelerated advances in different forms of technology. The influence of technology-powered marketing and its intersection with the […]
For more than 30 years, the AMA Symposium for the Marketing of Higher Education has been a premier event that paints a vibrant picture of the evolving higher education landscape. So save the date and plan to meet up in Las Vegas from November 10-13, 2024! The program of peer-reviewed content is the ace up […]
The 2025 theme, Marketing in Service of Nature and Humanity, emphasizes the crucial role marketing plays in expanding beyond traditional profit-centric models. Join the conversation on the importance of integrating environmental stewardship, social responsibility and inclusivity into marketing practices to promote planetary well-being and the collective good. Register today and join a community of forward-thinking scholars […]
