How can I create marketing materials that show inclusivity without being performative?

In her latest advice column, Jaime Hunt answers a question about authentic inclusive marketing and also counsels a leader whose team opposes a new project management tool.

5 minutes
By: Jaime Hunt
featured-image

Dear Jaime is Volt’s regular advice column from Jaime Hunt, our columnist and a higher ed marketing pro. To send her a question you’d like answered (anonymous or signed, you decide!), you can email her at dearjaime@voltedu.com or send her a message on LinkedIn.

Today’s video column tackles two questions, the first about authentic, non-performative inclusive marketing and the second about implementing a new project management tool in a team that is strongly resistant to change.

Jaime Hunt

Jaime Hunt

Contributor

After a 20-year career in higher education marketing, Jaime Hunt founded Solve Higher Ed in 2024. She is also the host of the Confessions of a Higher Ed CMO podcast and the author of Heart Over Hype: Transforming Higher Ed Marketing with Empathy.

Newsletter Sign up!

Stay current in digital strategy, brand amplification, design thinking and more.

This field is for validation purposes and should be left unchanged.

Also in Insights

Dear Jaime: Is a centralized marcomm function always the best approach?

Plus, should I ask parents for their contact information?

Dear Jaime /
By: Jaime Hunt
Can’t-Miss Higher Ed Conferences for 2024-25

Can’t-Miss Higher Ed Conferences for 2026

Our tracker of virtual, in-person and hybrid higher education leadership conferences for the upcoming academic year.

Professional Development /
By: Volt

Attention, not awareness, is now the currency of brand marketing

In a flooded market where reach doesn’t guarantee recall, what matters is the quality of the time spent with your message.

Insights /
By: Chris Huebner

Dear Jaime: Is a centralized marcomm function always the best approach?

Plus, should I ask parents for their contact information?

Dear Jaime /
By: Jaime Hunt
Can’t-Miss Higher Ed Conferences for 2024-25

Can’t-Miss Higher Ed Conferences for 2026

Our tracker of virtual, in-person and hybrid higher education leadership conferences for the upcoming academic year.

Professional Development /
By: Volt

Attention, not awareness, is now the currency of brand marketing

In a flooded market where reach doesn’t guarantee recall, what matters is the quality of the time spent with your message.

Insights /
By: Chris Huebner