In her latest advice column, Jaime Hunt answers a question about authentic inclusive marketing and also counsels a leader whose team opposes a new project management tool.
Dear Jaime is Volt’s regular advice column from Jaime Hunt, our columnist and a higher ed marketing pro. To send her a question you’d like answered (anonymous or signed, you decide!), you can email her at dearjaime@voltedu.com or send her a message on LinkedIn.
Today’s video column tackles two questions, the first about authentic, non-performative inclusive marketing and the second about implementing a new project management tool in a team that is strongly resistant to change.
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Jaime Hunt tackles this enduring conundrum, and also gives advice on convincing a president that awareness marketing is worth the investment.
Plus, should I ask parents for their contact information?
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