Associate Director of Admissions Marketing

The Associate Director of Admissions Marketing leads the strategy and execution of marketing efforts that support enrollment at the University of Maine. This role is responsible for developing and implementing integrated, audience-driven marketing initiatives that attract, engage, and convert prospective students.

Housed within the Division of Marketing and Communications, this position works in close partnership with Enrollment Management to align marketing strategies with recruitment goals and enrollment priorities. The Associate Director serves as the primary marketing lead for admissions, translating institutional goals into targeted campaigns, messaging, and outreach across digital and traditional channels.

This role serves as a key coordinator across colleges and schools, bringing together marketers and recruiters to ensure alignment, consistency, and effectiveness in recruitment marketing efforts. Typical hiring range for this position is $70,000 to $78,000 commensurate with qualifications and experience.