Marketing Specialist

Position Information

UCR ARTS is made up of the California Museum of Photography and the Culver Center of the Performing Arts which includes the Sweeney Art Gallery. The California Museum of Photography has more than 500,000 photographs and photographic artifacts and apparatus. This collection serves to promote understanding of photography and visual media by providing access and context to one of the largest and most comprehensive photographic resources in America. The Museum contains four inter-linked collections: Bingham Technology Collection, Keystone-Mast Collection, University Print Collection, and the Study Center Library Collection. Of these, the Bingham Technology Collection holds over 10,000 items, the second-largest camera collection in America, while the Keystone-Mast Collection is the worlds largest collection of over 400,000 original stereoscopic prints and original glass negatives. This position will report to the Interim Executive Director at UCR ARTS. The incumbent will help devise marketing strategy, write copy, publish content through various channels, monitor reach and engagement, and report on results. Will manage social media, e-newsletters, and assist with advertising activities for museum projects. Will create content and help maintain the UCR ARTS website. This includes editing and adding new pages, managing users, optimizing pages for SEO and reporting bugs and issues. Will work with the museum’s Exhibition & Design Assistant and collaborate with partners (both internal to museum and external) to promote programs and the design of digital and print promotional materials, as well as more innovative approaches. Manage SEO postings and accounts. Manage distribution lists. Create and update marketing toolkits and presentations. Participate in outreach activities to promote UCR ARTS. Perform other duties as assigned. This will be a 50% (20 hours per week) 2-year position with the potential for continued employment beyond the 2-year mark based on funding availability. The full salary range for the Marketing Specialist is $25.96 – $44.64. However, the expected pay scale for this position is $25.96 – $30.63 per hour. We base salary offers on a variety of considerations, such as education, licensure and certifications, experience, and other business and organizational needs. Applicants must have current work authorization when accepting a UCR staff position. Currently, we are unable to sponsor or take over sponsorship of an employment Visa for staff. As a university employee, you will be required to comply with all applicable University policies and/or collective bargaining agreements, as may be amended from time to time. Federal, state, or local government directives may impose additional requirements.

Requirements

Educational Requirements

Degree

Bachelor’s degree in related area and/or equivalent experience/training.

Requirement

Required

Experience Requirements

Experience

2 – 4 years of related experience.

Requirement

Minimum Requirements

Solid knowledge of marketing principles, concepts, strategies and best practices.Solid knowledge of institutional products and services.Knowledge of customer service standards/procedures.Organizational skills and skills in file creation, maintenance and management.Written and interpersonal communication skills.Strong written communication skills that demonstrate creativity, correct grammar usage, syntax, and the ability to edit marketing copy for varying audiences. Ability to write effective advertising copy, electronic communications, and educational materials.Skill and knowledge in managing social media and optimizing content for outstanding results.

Preferred Qualifications

Knowledge of the campus and/or medical center including its achievements, mission, vision, goals, objectives and infrastructure.Ability to implement marketing concepts and strategies in a museum/art institution environment.Biliterate (English/Spanish)Proficient knowledge and skill in working with Adobe Photoshop ,WordPress and Illustrator, InDesign, or other graphics software.Knowledge working in a museum environmentSkill working with MailChimp or similar email marketing platforms.

Additional Information

In the Heart of Inland Southern California, UC Riverside is located on nearly 1,200 acres near Box Springs Mountain in Southern California; the park-like campus provides convenient access to the vibrant and growing Inland region. The campus is a living laboratory for the exploration of issues critical to growing communities’ air, water, energy, transportation, politics, the arts, history, and culture. UCR gives every student, faculty and staff member the resources to explore, engage, imagine and excel. UC Riverside is recognized as one of the most ethnically diverse research universities in the country boasting several key rankings of which we are extremely proud.

UC Riverside is proud to be ranked No. 12 among all U.S. universities, according to Money Magazine’s 2020 rankings, and among the top 1 percent of universities worldwide, according to the 2019-20 Center for World University rankings.UC Riverside is the top university in the United States for social mobility. – U.S. News 2020UCR is a member of the University Innovation Alliance, the leading national coalition of public research universities committed to improving student success for low-income, first-generation, and students of color.Among top-tier universities, UC Riverside ranks No. 2 in financial aid. – Business Insider 2019Ranked No. 2 in the world for research, UCR’s Department of Entomology maintains one of the largest collections of insect specimens the nation. – Center for World University RankingsUCR’s distinguished faculty boasts 2 Nobel Laureates, and 13 members of the National Academies of Science and Medicine.

The University of California is an Equal Opportunity/Affirmative Action Employer with a strong institutional commitment to the achievement of excellence and diversity among its faculty and staff. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, or any other characteristic protected by law. For information about our generous employee benefits package, visit: Employee Benefits Overview

Job Description Details

Generic Scope

Professional who applies acquired job skills, policies, and procedures to complete substantive assignments/projects/tasks of moderate scope and complexity; exercises judgment within defined guidelines and practices to determine appropriate action.

Custom Scope

Uses marketing concepts in performing non-complex responsibilities such as planning, developing and implementing basic marketing plans, drafting promotional or marketing materials, working on marketing events, conducting basic market research, etc.

Department Custom Scope

UCR ARTS is made up of the California Museum of Photography and the Culver Center of the Performing Arts which includes the Sweeney Art Gallery. The California Museum of Photography has more than 500,000 photographs and photographic artifacts and apparatus. This collection serves to promote understanding of photography and visual media by providing access and context to one of the largest and most comprehensive photographic resources in America. The Museum contains four inter-linked collections: Bingham Technology Collection, Keystone-Mast Collection, University Print Collection, and the Study Center Library Collection. Of these, the Bingham Technology Collection holds over 10,000 items, the second-largest camera collection in America, while the Keystone-Mast Collection is the worlds largest collection of over 400,000 original stereoscopic prints and original glass negatives. This position will report to the Interim Executive Director at UCR ARTS. The incumbent will help devise marketing strategy, write copy, publish content through various channels, monitor reach and engagement, and report on results. Will manage social media, e-newsletters, and assist with advertising activities for museum projects.T Will create content and help maintain the UCR ARTS website. This includes editing and adding new pages, managing users, optimizing pages for SEO and reporting bugs and issues. Will work with the museum’s Exhibition & Design Assistant and collaborate with partners (both internal to museum and external) to promote programs and the design of digital and print promotional materials, as well as more innovative approaches. Manage SEO postings and accounts. Manage distribution lists. Create and update marketing toolkits and presentations. Participate in outreach activities to promote UCR ARTS. Perform other duties as assigned. This will be a 50% (20 hours per week) 2-year position with the potential for continued employment beyond the 2-year mark based on funding availability. The full salary range for the Marketing Specialist is $25.96- $44.64. However, the expected pay scale for this position is $25.96 – $30.63 per hour. We base salary offers on a variety of considerations, such as education, licensure and certifications, experience, and other business and organizational needs.