Social Media Specialist

Job Summary:

The Division of the Arts at the University of Wisconsin-Madison is seeking an energetic Social Media Specialist to create content and collaborate with our campus partners. The focus of the position is to propagate our various social media platforms (Facebook, Twitter, Instagram, Twitter, YouTube and LinkedIn) to better connect with our various target audiences.

We’re looking for an individual who can engage a wide range of stakeholders and showcase campus arts research and our students, faculty, and staff utilizing trends and best practices, while tracking performance and impact of the work. This role will be responsible for conveying institutional messages by planning campaigns, arranging or creating photo and video content for multiple platforms, creating graphics, working with graphic designers, and generating sharp and bright writing.

This position reports to the Division of the Arts Communications Director and may work with student staff. This person also collaborates with other Division of the Arts staff on projects, events and artist residencies.

Responsibilities: Contributes to strategy development and implements marketing projects in support of institutional or unit marketing goals.

• 15% Develops, implements, and maintains strategic marketing plans based on research and established strategies
• 45% Develops, implements, and disseminates marketing materials through various communication mediums utilizing appropriate technologies and techniques
• 20% Collects, analyzes, prepares, summarizes, and disseminates data and trends relevant to ongoing or future marketing activities
• 20% Plans, writes, creates, and schedules content for various internal and external stakeholders across all social media platforms, utilizing photography, graphic design, and video

Tasks:

• Plans, writes, creates, and schedules marketing material and content for various internal and external stakeholders across all social media platforms, utilizing photography, graphic design and video/video editing.
• Works with partner social media content creators to amplify events or happenings on campus.
• Creates & operates social media calendar for the Division; collects, analyzes, prepares, summarizes, and disseminates data and trends relevant to ongoing or future marketing activities.
• Studies current and new social media to identify, propose, and implement new or revised unit operational policies and procedures
• Monitors Division website and updates content as needed.
• Works events, attends functions, talks or performances, provides editorial and proofreading support to colleagues when needed, etc.

Institutional Statement on Diversity:

Diversity is a source of strength, creativity, and innovation for UW-Madison. We value the contributions of each person and respect the profound ways their identity, culture, background, experience, status, abilities, and opinion enrich the university community. We commit ourselves to the pursuit of excellence in teaching, research, outreach, and diversity as inextricably linked goals.

The University of Wisconsin-Madison fulfills its public mission by creating a welcoming and inclusive community for people from every background – people who as students, faculty, and staff serve Wisconsin and the world.

For more information on diversity and inclusion on campus, please visit: Diversity and Inclusion

Education:

Bachelor’s Degree

Preferred Qualifications:

• 2+ years experience in communications and/or marketing, with extensive social media experience and a track record of account strategy and management.
• Experience running organizational social media accounts to convey important messages and build a brand.
• Succinct writing and editing skills, with the ability to create written content in different voices across different accounts.
• The willingness to create and post content and monitor accounts during business and off hours.
• Proficiency in mobile tools, current social media platforms, Office 365 Suite, Adobe Creative Suite, Google groups, and WordPress.
• Ability to design graphics and create or edit photographs and short videos.
• Familiarity with social media analytics, reporting, and advertising tools to manage social accounts and campaigns.
• Ability to optimize content for different audiences on social media platforms.
• A willingness to learn new skills and work collaboratively with varied and diverse professionals.
• Demonstrated attention to detail and commitment to accuracy.

Work Type:

Full Time: 100%

This position may require some work to be performed in-person, onsite, at a designated campus work location. Some work may be performed remotely, at an offsite, non-campus work location.

Appointment Type, Duration:

Ongoing/Renewable

Salary:

Minimum $60,000 ANNUAL (12 months)

Depending On Qualifications

This position offers a comprehensive benefits package, including generous paid time off, competitively priced insurance plans, tax-advantaged savings accounts, and participation in the nationally recognized Wisconsin Retirement System (WRS) pension fund. Learn more at https://hr.wisc.edu/benefits/.

How to Apply:

Click the ‘Apply Now’ button above to begin. After creating a UW Jobs profile, you will be asked to upload a cover letter, resume, and work sample. Your work sample should include at least five (5) examples illustrating creative social media posts, a social media campaign, and/or an account strategy plan.

Contact:

Kory Breuer

kory.breuer@wisc.edu

Relay Access (WTRS): 7-1-1. See RELAY_SERVICE for further information.

Official Title:

Marketing Specialist(CM015)

Department(s):

A18-ARTS/ADMINISTRATION

Employment Class:

Academic Staff-Renewable

Job Number:

307535-AS

The University of Wisconsin-Madison is an Equal Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to, including but not limited to, race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, disability, or status as a protected veteran and other bases as defined by federal regulations and UW System policies. We promote excellence through diversity and encourage all qualified individuals to apply. For more information regarding applicant and employee rights and to view federal and state required postings, click here

If you need to request an accommodation because of a disability, you can find information about how to make a request at the following website: https://employeedisabilities.wisc.edu/disability-accommodation-information-for-applicants/

Employment may require a criminal background check. It may also require you and your references to answer questions regarding sexual violence and sexual harassment.

The University of Wisconsin System will not reveal the identities of applicants who request confidentiality in writing, except that the identity of the successful candidate will be released. See Wis. Stat. sec. 19.36(7).

The Annual Security and Fire Safety Report contains current campus safety and disciplinary policies, crime statistics for the previous 3 calendar years, and on-campus student housing fire safety policies and fire statistics for the previous 3 calendar years. UW-Madison will provide a paper copy upon request; please contact the University of Wisconsin Police Department .