About this Opportunity
This position will play a vital role in Ball State University’s ongoing digital marketing efforts, with direct responsibility to further propel our University creatively, strategically, and effectively in the social media landscape. In addition to day-to-day social media team and content management, this role will also strategically advise the Chief Digital Marketing and Communications Officer on social media ad buying, influencer marketing (paid and organic) efforts, and more, as outlined in the description below. As an employee at Ball State, you will have access to the necessary technology and training to make you successful, including professional development opportunities, current computer equipment, access to the full Adobe Creative Suite, social media tools such as Sprout Social and Rival IQ, and much more. Further, the benefits for employees at Ball State are robust. Review full benefit packages, including tuition remission opportunities and more here: https://www.bsu.edu/about/administrativeoffices/payrolleb
Inclusive Excellence Statement
At Ball State University, inclusiveness and freedom of expression are a part of our enduring values and inform all of our efforts. We encourage applicants to familiarize themselves with our Inclusive Excellence Plan to learn more about our commitment and to identify how you might contribute to these efforts.
FLSA: Administrative Exemption
Length of Assignment: Full-Time At-Will
Oversee Ball State University’s official social media accounts and interactive efforts- including Facebook, Instagram, Twitter, LinkedIn, Snapchat, and TikTok with a goal of telling the University’s story to build an engaged audience. Understand the integration of social media with other digital channels, such as the web, as part of a cohesive content strategy. Responsible for planning, implementing, and managing a social media strategy for the University’s primary accounts that promotes active engagement for all audiences – including prospective and current students, faculty and staff, alumni, the general public, and other stakeholders. Supervise a social media team within the division of Marketing and Communications that will be responsible for deploying the division’s social media resources strategically and cohesively to create similar voice, tone and purpose across all social media channels, both the primary University accounts and the accounts for Enrollment Planning and Management. Provide guidance for social media managers across campus. Position requires occasional evening and weekend work and may include some travel.
Bachelor’s degree in marketing, journalism, public relations, communications, business, or related field from an accredited institution.
At least three years of working experience in social media marketing or as a digital media specialist.
Excellent consulting, writing, editing (photo/video/text), presentation and communication skills; demonstrable social networking experience and social analytics tools knowledge; knowledge of digital marketing and good understanding of major marketing channels; positive attitude and customer oriented with good multitasking and organizational ability; possess and maintain a valid driver’s license and be insurable under the university’s auto fleet policy.
Authorization to work in the US
Candidates for searches must have current authorization to be employed in the U.S. without employer sponsorship.
Master’s degree from an accredited institution.
Proven experience within a higher education setting – specifically marketing to diverse audiences; proficiency in data-driven decision making; demonstrable experience in social media listening and familiarity with related social software tools; working knowledge of WordPress, Sprout Social, Rival IQ, Upfluence, Google Analytics, search engine optimization (SEO) and Adobe Creative Suite including Adobe Photoshop, Premier and/or final Cut Pro; understands and researches trends in digital marketing.
Requires successful completion of a background check and education verification.
Position Title(s) Supervised
Students, Admissions Social Media Strategist, Visual Social Media Strategist
Ball State University is an Equal Opportunity/Affirmative Action employer that is strongly and actively committed to diversity within its community. Women, minorities, individuals with disabilities and protected veterans are strongly encouraged to apply. All qualified applicants will receive equal consideration for employment without regard to race, color, ethnicity, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, disability, protected veteran status or any other legally protected status.
About Ball State University
Ball State University is located in Muncie, Indiana, on an attractive campus 45 miles northeast of Indianapolis. Approximately 22,000 graduate and undergraduate students enroll in one of eight academic colleges that offer 120 undergraduate programs. We offer more than 140 master’s, doctoral, certificate, and specialist degrees, with many of them ranking among the best in the nation. We engage students in educational, research, and creative endeavors that empower our graduates to have fulfilling careers and meaningful lives enriched by lifelong learning and service, while we enhance the economic, environmental, and social vitality of our community, our state, and our world.
Department: Digital Marketing:140190
Department Email or Phone Number
Posting Number: 202200988P
Number of Vacancies: 1
Desired Start Date: 07/05/2022
Open Date: 05/12/2022
Applications Accepted Through Date: 05/26/2022
Open Until Filled: No
Information regarding transcripts
The option to upload transcripts is available. Original, official transcripts showing the highest related degree earned is required at the time of hire (even if obtained at BSU). Degree verification will be conducted.
Duties & Responsibilities
- Ranking: 1
Build and execute a social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification.
- Ranking: 2
Manage and deploy resources to execute social media marketing campaigns and day-to-day activities for both the primary University accounts and for the Enrollment Planning and Management accounts that includes, crafting; facilitating; publishing relevant, original, and high-quality content (original text, images, graphics or video) that builds meaningful connections and encourages community members to take action.
- Ranking: 3
Collaborate with members of Marketing and Communications to implement a digital content calendar to align brand messages and present content consistently and effectively across all digital platforms.
- Ranking: 4
Manage and deploy department social media resources to promote University events, including Commencement, Homecoming, community events, etc. with a goal to grow attendance, affinity, and engagement between the University and its audiences.
- Ranking: 5
Communicate in a timely and responsive manner and engage in two-way conversations with those interacting with the University’s social media channels.
- Ranking: 6
Continuously improve digital efforts by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and acting on the information.
- Ranking: 7
Collaborate with University academic and administrative units to manage reputation, identify key players, and coordinate efforts; creating social media and digital toolkits to grow, foster, and advance their social media initiatives.
- Ranking: 8
Identify potential negative or crisis situations and apply conflict resolution principles to mitigate issues.
- Ranking: 9
Serve as a member of the University’s crisis communications team, which involves practice runs, team meetings, and reporting to duty in the case of an actual crisis.
- Ranking: 10
Train, supervise and manage members of the social media team to maximize social media resources and effectiveness.
- Ranking: 11
Develop and support the members of the social media team to work strategically, keep up to date in social media trends, troubleshoot, and uphold University campaign objectives and tactics.
- Ranking: 12
Serve as a content creation backup, when deemed necessary by the Chief Digital Marketing and Communications Officer.
- Ranking: 13
Follow division protocols for publishing social media content as well as University-wide social media protocols.
- Ranking: 14
Perform other related duties as assigned.
Ball State University is an equal opportunity, affirmative action employer and is strongly and actively committed to diversity within its community.
To apply for this job please visit bsu.peopleadmin.com.