Social Media and Video Specialist

Description Of Work Unit:

The College of Liberal Arts is the one of largest colleges at Colorado State University (CSU) with over 5,000 undergraduate and graduate students in 16 departments and programs. In the College of Liberal Arts (CLA), we are driven by our passion to pursue knowledge, our intrinsic desire to create, and our dedication to engagement in our communities. We are committed to fostering the transformational power of the liberal arts to create a more humane, livable, and sustainable world.

The College of Liberal Arts is a community of arts, humanities, and social science scholars who create and extend knowledge and artistry that develops reflective citizens and confident leaders. We value diversity and inclusion in the workplace, aspiring to a productive environment in which everyone feels valued, where their talents are fully utilized, and where all individuals can bring their full selves to the role. We promote the CSU Principles of Community – Inclusion, Integrity, Respect, Service, and Social Justice – https://inclusiveexcellence.colostate.edu/resources/principles-of-community/. We therefore encourage applications from all individuals who share these values and we prioritize a fair and equitable search process that strengthens a diverse, creative and effective community.

The Dean’s Office within the College of Liberal Arts (CLA) serves the college, its departments, and programs in a variety of ways. The Communications team executes on marketing and communications initiatives for the college related to recruitment, fundraising , and branding. The Communications team assists and trains departments on social media, communication strategy, event marketing, and website content.

More than 33,000 students, including 3,000 graduate students, attend Colorado State University, which is recognized as one of the West’s premier research institutions. The CSU Online division currently boasts more than 5,000 students. The Carnegie Foundation classifies Colorado State as a doctoral-granting institution with dominance in the sciences, technology, engineering, and mathematics (STEM). Colorado State’s undergraduate program is balanced between the arts and sciences and professional programs, with a high graduate coexistence. Colorado State’s undergraduate entrance requirements are well above the norm for state universities nationwide.

Position Summary:

The Social Media and Video Specialist position must be a strategic thinker with a passion for social media, a creative mindset, someone who is a strong collaborator and has a history of building successful social media strategies, videos, and campaigns. Must be a dynamic go-getter who is creative and innovative with a strong work ethic.

This position supports the College of Liberal Arts’ social media and video presence and strategy (paid and organic) through content creation, community management and engagement, and reporting. The position requires excellent attention to detail, organizational, analytical, and copywriting skills, as well as strong problem-solving and time management abilities. The Social Media and Video Specialist position must put a high bar on creative excellence (including imagery/video and social copy/captions) – and feel comfortable advocating with partners to implement channel best practices. Must have a passion for figuring out what’s next, what’s possible, and what delivers return on investment in social media.

The position reports to the Director of the Communications and is part of the college communications and recruitment team, located within the Dean’s Office. The position will work collaboratively with department communicators to identify and execute on goals via a strategic decision-making process.

This is not a long-form, documentary style film position. The focus is on short-form, social-first video.

Because this position requires on-site photography and videography, the position requires an in-office presence at least 3 days a week and additional days for events and special circumstances, otherwise 1-2 days can be remote work.

Required Job Qualifications:

• A bachelor’s degree in communications, journalism, marketing, or related field.
• Minimum 2 years’ experience in managing social media accounts for a brand or organization, and producing still and video content.
• Fluency in using established social networks (Facebook, Instagram, X/Twitter, LinkedIn, YouTube) and social media management tools (such as Sprout Social, Later, etc.)
• Strong video editing skills both in-app as well as with editing software such as Final Cut Pro, CapCut, Adobe Premiere or comparable software application.
• Excellent written and verbal communication skills; strong copywriting and copy-editing skills.
• Impeccable time management skills with the ability to manage multiple projects at a time.
• Detail-oriented approach with ability to work under pressure to meet deadlines.
• Demonstrated experience working with a team on concepts, storyboards, and campaigns.
• A strong portfolio required.

Preferred Job Qualifications:

• Demonstrated experience with graphic design and photography editing programs (such as Adobe Photoshop).
• Demonstrated ability to think creatively and innovate, with a strong understanding of the latest trends and developments in the social media space.
• Knowledge of digital marketing (Paid Social/SEO/Google PPC).
• A good understanding of what’s trending within the social media landscape.
• Able to work beyond the desk to seek out photo and video opportunities on campus and at events.
• Strong analytical skills and knowledge of Google trends.
• Experience following and creating materials using brand guidelines.
• Familiarity with web accessibility standards and tools and techniques to make social media content accessible for all users.

Essential Duties:

Job Duty Category: Social Media

Duty/Responsibility:

• Content production and sharing
• Strategy
• Moderation
• Analytics

Example Could Include:

• Identify and write stories for Source, CLA News, and CLA Magazine related to students, faculty research/artistry/awards, college efforts, and alumni stories.
• Manage CSU Source backend to post stories. Identify compelling stories to share with CSU News & Media Relations.
• Track CLA press mentions and earned media.
• Work with students, alumni, and faculty to create written and visual content for use across multiple platforms.
• Identify and execute on opportunities for video, digital storytelling, and other innovative ways to tell stories.
• In collaboration with Director of Communications, create and maintain content strategy calendar for print and digital platforms.
• Manage college social media accounts, creating campaigns and supporting story promotion.
• Collaborate with department communicators to develop and publicize digital content.
• Create, repurpose, and post content on social media platforms (Facebook, Twitter, Instagram, Pinterest, LinkedIn, Flickr, YouTube).
• Attend the CSU social media committee meetings.
• Manage the CLA social media committee meeting.
• Track social media analytics and prepare bi-annual reports.

Percentage Of Time 40

Job Duty Category: Video filming and production

Duty/Responsibility:

• Using organization-provided cell phone and other video/photo equipment, identify topics to film, film, edit, and finalize videos that help advance the college’s efforts in recruitment, retention, and reputation.
• Work with vendors if or when a long-form video is required.

Percentage Of Time 40

Job Duty Category: Collaboration and guidance

Duty/Responsibility:

• Brainstorm with team
• Brainstorm with and assist college staff, communicators

Examples Could Include:

• Collaborate with team members on marketing and communications efforts related to reputation, recruitment, retention, and revenue.
• Host quarterly or semesterly meetings with program directors to discuss needs, numbers (goals), efforts, and successes.
• Create and execute an annual strategic marketing plan, including digital and print advertising, promotional collateral, and web content

Percentage Of Time 10

Job Duty Category: Content and Digital Support

Duty/Responsibility:

• Create digital slides, as needed
• Manage digital screens
• Write or coordinate content and articles for Source, CLA website, etc. (e.g. Outstanding Grads)

Percentage Of Time 10

Special Instructions To Applicants:

Qualified applicants are asked to submit the following:

• Cover letter which addresses how their education and professional experiences align with the required and preferred qualifications of the position, and which demonstrates their writing ability.
• Resume which details experience with social media and video.
• A Portfolio which showcases samples of professional work in social content and video production (a document with links to projects is sufficient; a personal website is optional)
• Names and contact information for three (3) Professional References*
• References will not be contacted without prior notification to candidates.

CSU is committed to full inclusion of qualified individuals. If you are needing assistance or accommodations with the search process, please reach out to the listed search contact.

Please note, applicants may redact information from their application materials that identifies their age, date of birth, or dates of attendance at or graduation from an educational institution.

To apply, visit https://jobs.colostate.edu/postings/153338

Colorado State University is committed to providing an environment that is free from discrimination and harassment based on race, age, creed, color, religion, national origin or ancestry, sex, gender, disability, veteran status, genetic information, sexual orientation, gender identity/expression, or pregnancy in its employment, programs, services and activities, and admissions, and, in certain circumstances, marriage to a co-worker. The University will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Colorado State University is an equal opportunity and equal access institution and affirmative action employer fully committed to achieving a diverse workforce and complies with all Federal and Colorado State laws, regulations, and executive orders regarding non-discrimination and affirmative action. The Office of Equal Opportunity is located in 101 Student Services.

The Title IX Coordinator is the Director of the Office of Title IX Programs and Gender Equity, 123 Student Services Building, Fort Collins, CO 80523-0160, (970) 491-1715, titleix@colostate.edu.

The Section 504 and ADA Coordinator is the Director of the Office of Equal Opportunity, 101 Student Services Building, Fort Collins, CO 80523-0160, (970) 491-5836, oeo@colostate.edu.

The Coordinator for any other forms of misconduct prohibited by the University’s Policy on Discrimination and Harassment is the Vice President for Equity, Equal Opportunity and Title IX, 101 Student Services Building, Fort Collins, Co. 80523-0160, (970) 491-5836, oeo@colostate.edu.

Any person may report sex discrimination under Title IX to the Office of Civil Rights, Department of Education.