Social and Digital Marketing Coordinator

Position Location: Position qualifies for hybrid/in-office work

Posting Number: 202401854AP

Position Type: 202401854AP

Proposed Annual Salary: $50,000 – $55,000

To ensure full consideration, applications must be received by 11:59pm (MT) on 11/10/2024

Description Of Work Unit:

Colorado State University

University Advancement

CSU Alumni Association

Social and Digital Marketing Coordinator

Who We Are

Located in the beautiful town of Fort Collins, Colorado, CSU is a premier land-grant university with world-class programs in education, outreach, and research. CSU has a student body of over 33,000 students, 7,500 employees, 258,500 living alumni, and annual research expenditures exceeding $498 million. Guided by the five supporting Principles of Community: Inclusion, Integrity, Respect, Service, and Social Justice, the University constantly pursues its mission and vision of access, research, teaching, service, and engagement.

Within CSU, the Division of University Advancement is integral to achieving and sustaining the University’s institutional excellence through fundraising and engagement efforts. Our purpose is to connect our alumni, friends, corporations, and foundations to raise the financial support necessary to advance the University’s mission and vision. With one of the leading development teams in the country, the Division most recently reached its $1 billion fundraising campaign goal 19 months ahead of schedule.

The CSU Alumni Association is part of the Division of University Advancement and facilitates meaningful relationships between its 258,500 living alumni and the University. Using a combination of proven alumni engagement strategies and new, innovative approaches, the Alumni Association strives to celebrate the success of our alumni, build an emotional connection back to CSU, and help alumni to identify connections that are meaningful to them. In addition, the Association also utilizes the Iris & Michael Smith Alumni Center to serve as a place of pride and home base for alumni when they return to campus as well as a gathering space for alumni and student programs and events.

Position Summary:

The Social and Digital Marketing Coordinator is responsible for helping advance the CSU Alumni Association brand and reach through the development and implementation of digital content, including social, web, and email. We are seeking a strong writer and digital storyteller who understands Ram Pride and can create content, often on tight timeframes, for our alumni – from recent graduates and young alumni, to alumni who identify as Aggies, as well as Rams. They will be responsible for content across social platforms, including dynamic, short-form videos, engaging photos and content copy, and strategy that creates space for community and conversation. In addition, they will contribute heavily to email marketing content development.

The ideal candidate has experience bringing ideas to life through various digital media and platforms, will represent the voice of the brand, has an artful eye, is up to date on social, digital, and email marketing trends, and will thrive in a collaborative environment. We’re looking for someone willing to balance both content creation and management to effectively position and promote the Alumni Association and connect alumni back to CSU.

This position reports to the Director of Alumni Marketing and Communications and will work with other Alumni Association team members on the planning and execution of a digital marketing strategy. This position will infuse diversity and inclusion into all aspects of their role to contribute to inclusive excellence and to ensure colleagues and constituents of all backgrounds feel represented and included. The ideal candidate for this position will be a consummate professional and thrive in a fast-paced, metrics and results-driven environment. Eligible candidates will understand how they can make a difference in supporting the future direction of CSU, its alumni, and students.

Required Job Qualifications:

• Bachelor’s degree from an accredited university by employment start date
• Experience in social media management, marketing, communications, or related field.
• Demonstrates excellent written communication skills
• Demonstrated ability to engage and effectively communicate with diverse audiences and alumni
• Ability to work non-standard hours, including early mornings, evenings, and weekends.
• Must have a valid driver’s license or the ability to obtain a driver’s license or access to a licensed driver by the employment start date.

Preferred Job Qualifications:

• Experience in social media multimedia asset creation that includes written copy, video, photo, and/or graphic design as demonstrated in a digital portfolio.
• Experience in social media strategy and content management
• Email marketing experience
• Experience using Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere, After Effects) and/or Canva as demonstrated in a digital portfolio
• Knowledge of social media trends, analytics, and evaluation of metrics
• Experience shooting original photography and video production
• Self-starter, highly organized, detail-oriented, project management experience
• Demonstrated commitment to enhancing diversity through inclusive design and language
• Strong interpersonal communication skills and an ability to manage demanding work situations
• Demonstrated ability to work as a member of a team and to thrive in a creative, fast-paced environment
• Knowledge of Colorado State University and its Alumni Association

Essential Duties:

Job Duty Category: Social Media Management: content creation, deployment and brand/reputation management

Duty/Responsibility:

• Lead in the creation and distribution of visual media assets for social media (videos, photos, graphic design pieces, GIFs, written copy, etc.).
• Lead the daily management of the Alumni Association’s social platforms and serve as primary administrator for social accounts.
• Drive critical new thinking behind creative content and channel utilization, focusing on how social audiences consume branded content and identifying opportunities for growth.
• Provide social media coverage at Association and University events. Some events occur on nights and weekends.
• Identify and provide enriching digital experiences for audiences to interact and engage with Colorado State.
• Foster an environment of creative partnership and collaboration within the Alumni Association and across the University.
• Monitor and respond to posted commentary/messages to ensure that alumni are served and heard, and the University/Association image is protected and brand is communicated consistently and appropriately across all channels.
• Use data and analytics to drive decisions around content and strategy.
• Embrace and develop a broad understanding of social media best practices and industry trends to continually evolve social and digital strategies to remain forward-thinking.
• Examine communications with a lens of diversity and inclusion for the audience. Consider how various populations and identities feel represented through all communication efforts.

Percentage Of Time 65%

Job Duty Category: Email Marketing

Duty/Responsibility:

• Craft effective email content as part of larger engagement communications plans that foster connection and relationship with the audience, while encouraging them to take action.
• Manage content collection, email build, proofing, editing, and deployment of our regular email communications
• Applies a similar lens of diversity and inclusion to make sure constituents of all backgrounds feel represented and included.

Percentage Of Time 25

Job Duty Category: Operations and Unit Support, University-wide Collaboration

Duty/Responsibility:

• Serve on the University’s Social Media Committee, as well as other communicator groups across campus.
• Collaborate with other CSU communicators on University-wide initiatives, as well as content opportunities from across campus.
• Provide email/social assets, assistance and strategy to campus partners, as related to Alumni Association initiatives.
• Manage $5,000 annual social media budget and comply with university financial policies.
• Exercise initiative, sound judgment, creativity and discretion in performing work assigned, anticipating and addressing concerns, responding to requests for information, and organizing and maintaining confidential files and records.
• Contribute to the total effectiveness of the department, communicating openly, solving problems proactively, offering creative ideas and working as a positive, engaged team member.
• Understand and apply knowledge of University Advancement alumni database in a variety of facets, including analysis of demographic data, program/event effectiveness, and return on engagement/investment. Monitor trends to increase alumni engagement and make recommendations for enhancements or changes.
• Exemplify the Division’s commitment to inclusive excellence and demonstrates this in operational tasks, materials, and communications.

Percentage Of Time 10

Special Instructions To Applicants:

Interested applicants must submit a cover letter which addresses how professional experiences align with identified required and preferred qualifications of the position, a current resume, and the names, e-mail addresses, and telephone numbers of three (3) professional references. References will not be contacted without prior notification of candidates.

Excited about this role even if you don’t meet every preferred qualification? We are most interested in finding exceptional candidates and seek to make space for unique and relevant skills and attributes, including those coming from less traditional backgrounds. CSU is committed to building a diverse and inclusive community where unique experiences are valued and everyone has the opportunity to contribute. When you apply, rest assured that your application will be reviewed by a person and will be considered based on competencies needed for success in the position.

CSU is committed to full inclusion of qualified individuals. If you are needing assistance or accommodations with the search process, please reach out to the listed search contact.

Please note, applicants may redact information from their application materials that identifies their age, date of birth, or dates of attendance at or graduation from an educational institution.

If you are needing assistance or accommodations with the search process, feel free to contact Jerick Flores, jerick.flores@colostate.edu, with any questions.

To apply, visit https://jobs.colostate.edu/postings/152687

Colorado State University is committed to providing an environment that is free from discrimination and harassment based on race, age, creed, color, religion, national origin or ancestry, sex, gender, disability, veteran status, genetic information, sexual orientation, gender identity/expression, or pregnancy in its employment, programs, services and activities, and admissions, and, in certain circumstances, marriage to a co-worker. The University will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Colorado State University is an equal opportunity and equal access institution and affirmative action employer fully committed to achieving a diverse workforce and complies with all Federal and Colorado State laws, regulations, and executive orders regarding non-discrimination and affirmative action. The Office of Equal Opportunity is located in 101 Student Services.

The Title IX Coordinator is the Director of the Office of Title IX Programs and Gender Equity, 123 Student Services Building, Fort Collins, CO 80523-0160, (970) 491-1715, titleix@colostate.edu.

The Section 504 and ADA Coordinator is the Director of the Office of Equal Opportunity, 101 Student Services Building, Fort Collins, CO 80523-0160, (970) 491-5836, oeo@colostate.edu.

The Coordinator for any other forms of misconduct prohibited by the University’s Policy on Discrimination and Harassment is the Vice President for Equity, Equal Opportunity and Title IX, 101 Student Services Building, Fort Collins, Co. 80523-0160, (970) 491-5836, oeo@colostate.edu.

Any person may report sex discrimination under Title IX to the Office of Civil Rights, Department of Education.