Senior Director Integrated Marketing

Claremont McKenna College (CMC) seeks a talented professional to serve as the Senior Director of Integrated marketing. CMC is ranked in the top 10 liberal arts colleges in the nation and has a unique mission to prepare students for thoughtful and productive lives and responsible leadership in business, government, and the professions. The Senior Director of Integrated Marketing is an important member of the Office of Strategic Communications and Marketing at Claremont McKenna College. Under the direction of the Associate Vice President for Strategic Communications and Marketing, the Senior Director, Integrated Marketing is responsible for development and implementation of the College’s marketing efforts. The senior director plans strategies and deploys content in alignment with, and in support of, Claremont McKenna College’s mission, goals, and priorities. The senior director is responsible for several marketing initiatives that will achieve defined objectives; champion brand and mission consistency; develop marketing plans for College priorities; and serve as an in-house marketing consultant for some administrative departments including Admission, Advancement, and Research Institutes, among others. The senior director serves on the Office of Strategic Communications and Marketing’s senior leadership team along with the Associate Vice President and two Executive Directors.

ESSENTIAL FUNCTIONS:

Reporting to the Associate Vice President for Strategic Communications and Marketing, the Senior Director, Integrated Marketing performs or works collaboratively to perform the following essential duties and responsibilities:

• Ensure that all communications and marketing initiatives reflect CMC’s singular mission to prepare students for thoughtful and productive lives and responsible leadership in business, government, and the professions.
• Produce and deliver full-channel integrated marketing products and strategies in pursuit of identified success objectives.
• Analyze marketing and communications operational structures and processes throughout the College and advise on strategies to improve efficiencies and accelerate outcomes.
• Provide direction on integration of new technologies, workflows, and marketing management tools to the benefit of the Office of Strategic Communications and Marketing, internal client teams, and the College as a whole.
• Produce and execute creative and inspirational integrated marketing campaigns that will accurately tell CMC stories and convey the uniqueness of this very effective and transformational environment.
• Collaborate closely as part of a team of editors, writers, story tellers, designers, visual artists, digital communicators, social media channel managers, and others.
• Build, maintain, and advance engaged audiences across the College’s social media channels through exceptional application of digital marketing strategies.
• Maintain and advance CMC’s brand identity, delivering work product and content that increases awareness throughout the College community of CMC’s brand attributes and adheres to brand standards.
• Develop budgets, after-action reports, and other business documents to guide senior leadership on success and future planning.
• Perform other essential duties and tasks specific to the position as may be assigned from time to time.

EDUCATION: Bachelor’s degree or equivalent combination of education and experience is required, preferably in marketing, communications, journalism, or related field. Advanced degree preferred.

EXPERIENCE: A minimum of five years of progressively responsible experience in communications and marketing, including some management and strategic, independent decision making, is required. Experience working with networked, collaborative teams in a higher education setting is preferred.

LOCATION:

Located on the eastern border of Los Angeles County, just 30 miles from downtown Los Angeles, Claremont is a classic college town. With a size of 14 square miles and a population of around 35,000, Claremont is a primarily residential town boasting tree-lined streets, historic buildings, and nearly 2,000 acres of public parkland, most of which is wilderness. Nestled in the foothills of the San Gabriel Mountains, Claremont has been nationally recognized for its pleasant quality of life. The city was rated by CNNMoney as among the top places to live in the country and received the Tree City USA award from the National Arbor Day Association. To learn more about Claremont and the surrounding areas, please see www.discoverclaremont.com.