Posting Summary
The Enrollment Management Marketing Specialist plays a key role in shaping and executing strategic marketing initiatives aimed at enhancing the University of Vermont’s presence with prospective graduate and undergraduate students.
Collaborating closely with the Director of Enrollment Marketing and Content Producers, this position plans and executes advertising efforts, manages marketing operations, oversees inquiry partner relationships, and analyzes impact to enhance graduate and undergraduate recruitment outcomes.
Minimum Qualifications (or Equivalent Combination Of Education And Experience)
- Bachelor’s degree in related fields and 3+ years’ related experience required or an equivalent combination of education and work experience.
- Demonstrated success purchasing and analyzing paid advertising, especially in digital platforms including Google Ads, YouTube, Meta, SnapChat, LinkedIn, Google Analytics, and Google Tag Manager.
- Demonstrated success collaborating with creative and digital marketing agencies and in-house partners.
- Ability to work independently and as a team member and adhere to established project deadlines. Has experience managing complex projects with a high level of attention to detail.
- Strong understanding of the current marketing landscape including advertising, social media, and web.
Desirable Qualifications
- Strong understanding of higher education
- Advertising or marketing agency working experience.- Working knowledge of Slate, Salesforce, Hubspot, Wrike, Drupal 10, Adobe Creative Suite, and Microsoft Office are desirable.
- Graphic design, photo, and video editing skills are desirable.
Anticipated Pay Range
$65,000 to $72,000
Other Information
Special Conditions
Bargaining unit position, Occasional evening and/or weekends required (if non-exempt position, may result in overtime), This position is eligible for a hybrid schedule with an option to split time between campus and elsewhere, in accordance with the university telecommuting policy, This position is eligible for full-time telework in accordance with the university telecommuting policy, Background Check required for this position.