Marketing Communications Associate Director, Advancement

Compensation Range

$60,431.00 – $84,603.00

The referenced pay range represents the minimum and maximum compensation for this job. Individual annual salaries/hourly rates will be set within the job’s compensation range, and will be determined by considering factors including, but not limited to, market data, education, experience, qualifications, expertise of the individual, and internal equity considerations.

Responsibilities

GENERAL PURPOSE

Develops communications materials to effectively represent the products, services, brands and/or the organization to customers and prospects. Applies various communication strategies to create an impression, raise awareness, and encourage a preference and response by the target audience for the organization and its products, services and brands. Creates multimedia packages, such as letters, brochures, and video. Develops clear, concise content for press releases, website updates, print materials, and social media networks, ensuring consistent and effective messaging across all platforms.

Essential Functions

• Plans, manages, and executes strategies for the communications team that raises money and drives engagement.
• Writes and develops compelling content.
• Identifies and creates compelling, audience-aligned digital and print content that communicates and supports the University’s strategic goals, initiatives, and priorities, as well as other relevant needs as defined by leadership.
• Interviews subject matter experts and synthesize complex scholarship, industry concepts, or important messaging for a broad, non-specialist audience, and collaborates closely with in-house editors, photographers, video producers, graphic and web designers, and others to execute on content deliverables.
• Leads project management for communications projects, including social media.
• Builds and maintains relationships with key constituents across campus to consult, advise, or execute on communications plans and projects with a high degree of professionalism, judgment, and understanding of needs and goal.
• Contributes to the development of and executes annual marketing operations plans to help raise money and create engagement.
• Sets clear goals for the team and aligns unit goals with advancement goals.
• Pursues and coordinates content distribution and promotion creatively and strategically, including through search engine optimization and marketing, local, national, and international news media coverage, social media engagement, internal communications channels, and other methods and avenues as appropriate.
• Stays current with the latest issues, trends, and best practices in an ever-changing multimedia communications landscape.

Other duties as assigned.

Minimum Education & Experience

• Bachelor’s degree and 3 years of relevant experience required
• Or equivalent combination of education and experience

The University of Rochester is committed to fostering, cultivating, and preserving an inclusive and welcoming culture to advance the University’s Mission to Learn, Discover, Heal, Create – and Make the World Ever Better. In support of our values and those of our society, the University is committed to not discriminating on the basis of age, color, disability, ethnicity, gender identity or expression, genetic information, marital status, military/veteran status, national origin, race, religion, creed, sex, sexual orientation, citizenship status, or any other characteristic protected by federal, state, or local law (Protected Characteristics). This commitment extends to non-discrimination in the administration of our policies, admissions, employment, access, and recruitment of candidates, for all persons consistent with our values and based on applicable law.