Marketing and Communications Specialist

Job Description

The Marketing and Communications Specialist is responsible for managing all communications for the Recruitment, Admission and Financial Services (RAdFS) teams of the Graduate Programs Office, ensuring a consistent and strategic message across all units. This position focuses on creating marketing materials, presentations, developing email templates in Marketing Cloud, and supporting a cohesive communication strategy. The Specialist will collaborate closely with leadership, attend key meetings, and play a pivotal role in aligning communications with the office’s goals.

Days and Schedule:

Monday-Friday 8:00 AM to 5:00 PM. Hybrid schedule availability.

Salary Range

Depends on experience

Close Date

02-December-2024

Essential Duties

• Implement a communication strategy for the RAdFS team, ensuring consistency across recruitment, admissions, and student communications.
• Collaborate with leadership to ensure messaging aligns with departmental goals and initiatives.
• Create and manage email templates using Marketing Cloud for key recruitment and admissions campaigns.
• Develop marketing collateral such as newsletters, flyers, and digital content to support student and financial services communications and events.
• Ensure all communications reflect a consistent brand message and align with the school’s overall communication guidelines.
• Participate in selected leadership meetings to advise on communication trends and ensure messaging remains cohesive.
• Track and analyze the effectiveness of communication campaigns, using data to inform leadership of suggested decisions and improvements.
• As this is a new role, the specialist will take on additional responsibilities as needed, contributing to the growth and evolution of the office’s communication efforts.

Minimum Qualifications

Bachelor’s degree in Journalism, English, Communications, Marketing, Education or a related field AND three (3) years of related work experience in the development of comprehensive and creative communication; OR seven (7) years of related work experience; OR Any equivalent combination of experience and or education from which comparable knowledge, skills, and abilities have been achieved. Certificates from recognized programs that verify mastery of tools and techniques relevant to the assignment may substitute for up to six (6) months of experience.

Desired Qualifications

• 3-5 years of experience in marketing, communications, or admissions operations, preferably in a higher education setting.
• Proficiency with email marketing platforms (e.g., Marketing Cloud) and experience in creating consistent, strategic communications.
• Strong writing, editing, and content creation skills.
• Ability to work cross-functionally with leadership, admissions, and recruitment teams.
• Experience with data analytics tools and reporting for communication campaigns.
• Ability to adapt and manage multiple projects in a dynamic environment.

Working Environment

Activities are performed in an environmentally controlled office setting subject to extended periods of sitting, keyboarding, and manipulating a computer mouse (75%); required to stand for varying lengths of time and walk moderate distances to perform work (10%) Frequent bending, reaching, lifting, pushing and pulling up to 25 pounds (15%) Regular activities require ability to quickly change priorities which may include and/or are subject to resolution of conflicts. Ability to clearly communicate verbally, read, write, see and hear to perform essential functions. Regular use of standard office equipment including, but not limited to: computer workstation/laptop (keyboard, monitor, mouse), printer, fax, calculator, copier, telephone and associated computer/technology peripherals.

ASU is a diverse enterprise with a wide variety of work and learning modes, locations and a commitment to sustainability, innovation and employee work-life balance. We are determined to maintain our position as an employer of choice in a competitive labor market.

Flexible work options

• Alternative work schedules can include four, 10-hour workdays in a workweek; a nine-day, 80-hour schedule over two workweeks for exempt employees only; and staggered start and stop times.
• Hybrid work is an arrangement where employees spend a minimum of 60% of their regular workweek at their primary ASU work location. Dean or vice president-level approval is required.

Department Statement

The W. P. Carey School of Business at Arizona State University is the largest business school in the United States with more than 23,000 students and 120,000+ alumni worldwide. From our world-renowned faculty representing six continents to thousands of outstanding students who join us every year, the W. P. Carey School welcomes Inclusive Excellence and encourages global thinking. The W. P. Carey School is internationally recognized for its leadership in business education, groundbreaking research and innovation, and renowned faculty, making us one of the top-ranked business schools in the country.

W. P. Carey prides itself on being a place “where business is personal.” Business is personal means that kindness, courtesy, and respect lead our actions. We care for each other and support one another. We’re proud of that commitment, and look forward to it shaping your experience at W. P. Carey. Learn more at wpcarey.asu.edu.

All we do at ASU is guided and inspired by the University Charter, which reads:

ASU is a comprehensive public research university, measured not by whom it excludes, but by whom it includes and how they succeed; advancing research and discovery of public value; and assuming fundamental responsibility for the economic, social, cultural and overall health of the communities it serves.

The W. P. Carey School of Business continually strives to foster a welcoming and inclusive environment.

ASU Statement

Arizona State University is a new model for American higher education, an unprecedented combination of academic excellence, entrepreneurial energy and broad access. This New American University is a single, unified institution comprising four differentiated campuses positively impacting the economic, social, cultural and environmental health of the communities it serves. Its research is inspired by real world application blurring the boundaries that traditionally separate academic disciplines. ASU serves more than 100,000 students in metropolitan Phoenix, Arizona, the nation’s fifth largest city. ASU champions intellectual and cultural diversity, and welcomes students from all fifty states and more than one hundred nations across the globe.

ASU is a tobacco-free university. For details visit https://wellness.asu.edu/explore-wellness/body/alcohol-and-drugs/tobacco

Arizona State University is a VEVRAA Federal Contractor and an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other basis protected by law.

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In compliance with federal law, ASU prepares an annual report on campus security and fire safety programs and resources. ASU’s Annual Security and Fire Safety Report is available online at https://www.asu.edu/police/PDFs/ASU-Clery-Report.pdf. You may request a hard copy of the report by contacting the ASU Police Department at 480-965-3456.

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ASU conducts pre-employment screening which may include verification of work history, academic credentials, licenses, and certifications.

Background Check Statement

ASU conducts pre-employment screening for all positions which includes a criminal background check, verification of work history, academic credentials, licenses, and certifications. Employment is contingent upon successful passing of the background check.

Instructions to Apply

Application deadline is 3:00PM Arizona time on the date indicated.

Please include all employment information in month/year format (e.g., 6/88 to 8/94), job title, job duties and name of employer for each position.

Resume should clearly illustrate how prior knowledge and experience meets the Minimum and

Desired qualifications of this position.

ASU does not pay for travel expenses associated with interviews, unless otherwise indicated.

Only electronic applications are accepted for this position.

IMPORTANT NOTE: What is the meaning of “equivalent combination” in the minimum qualifications? It means one year of higher education or 24 credit hours, is equal to one year of experience. For example, a four year Bachelor’s degree is equal to four years of experience.