Enrollment Marketing and Communications Manager

Enrollment Marketing and Communications Manager

Location: Lexington, Kentucky, United States

Full-time, Partially remote

Application closes: September 15, 2024, however, we will continue to accept resumes until the position is filled.

Transylvania University is seeking a dynamic professional to craft compelling stories that drive enrollment growth. This strategic role will develop and execute integrated marketing campaigns across digital (email), print and social media channels.

Reporting to the Vice President, Marketing and Communications, the Enrollment Marketing and Communications Manager is a strategic collaborator and skilled writer responsible for crafting and implementing integrated marketing and communications content that drives enrollment growth and retention. This role will be responsible for a variety of projects focused on developing compelling marketing content for digital, website and printed publications.

The ideal candidate will excel at building strong relationships and working closely with team members and across departments to achieve shared goals. They will possess exceptional writing and editing skills to create clear, engaging and persuasive content. This individual will be adept at leveraging online platforms to develop dynamic communication content that resonates with target audiences. A deep understanding of communication trends and technologies is essential for success in this role along with a strong understanding of the enrollment process.

Essential Functions:

Communication Plan Management

• Develop and execute compelling communication plans that effectively target diverse audiences with differentiated messaging across multiple channels (email, letters, publications, postcards, text messages, social media).
• Craft and manage engaging written content for various communication platforms, ensuring alignment with overall marketing and enrollment goals.
• Oversee the creation and launch of communications, including writing, editing and proofreading content to maintain consistent messaging and brand voice.
• Optimize CRM capabilities to streamline the creation of targeted and personalized written communications.
• Analyze communication performance through key metrics and create comprehensive reports on campaign effectiveness.
• Develop compelling written content and visual assets for marketing campaigns and projects in collaboration with the offices of Admissions and Student Life.
• Ensure timely and accurate execution of communication plans by providing clear written instructions and guidelines.
• Participate in regular stakeholder meetings to gather feedback, assess campaign performance and develop future communication strategies.

New Media Communications

• Develop and execute innovative digital content aligned with enrollment goals, leveraging a deep understanding of target audiences and emerging digital platforms.
• Create engaging social content for social platforms in collaboration with the university’s social media manager, ensuring consistency with brand guidelines and audience preferences.
• Oversee the content management process for undergraduate admission webpages, ensuring accuracy, consistency, web accessibility and SEO optimization.
• Collaborate with design and development teams to create visually appealing and user-friendly digital and print experiences.
• Stay up-to-date with digital trends and best practices to maintain a competitive edge.

Content Creation

• Develop and produce high-quality, persuasive written content tailored to diverse audiences and platforms, including print, digital and social media.
• Craft compelling narratives and key messaging to effectively communicate the university’s value proposition and drive enrollment.
• Write and edit a variety of content formats, such as website copy, email campaigns, blog posts and print materials.
• Optimize content for search engines (SEO) to improve visibility and drive organic traffic.
• Measure content performance and make data-driven recommendations to improve engagement and conversion rates.

Requirements:

• Bachelor’s degree in writing, communications, marketing or a related field.
• Minimum three years of experience in developing and executing compelling written content for multi-channel marketing communication plans.
• Proven ability to craft persuasive narratives and key messaging to engage target audiences.
• Strong project and time management skills with a focus on delivering high-quality content within deadlines.
• Exceptional writing, editing and proofreading abilities with a keen eye for detail.
• Demonstrated experience in creating engaging content for various platforms, including websites, social media and print materials.
• In-depth understanding of SEO best practices to optimize content for search engines and drive organic traffic.
• Strong analytical skills to measure content performance and make data-driven recommendations for improvement.
• Exceptional attention to detail, strong problem-solving skills and the ability to thrive in a dynamic, collaborative environment.
• Demonstrated ability to collaborate effectively with Admissions, Student Life, in-house and contract design and marketing teams to create impactful content.
• Proficiency in Google Suite and CRM systems (Technolutions Slate).
• Excellent organizational and time management skills with the ability to prioritize and manage multiple projects simultaneously.
• Knowledge of Associated Press style standards.
• Willingness to work occasional evenings and/or weekends as needed.

Preferred Qualifications

• Bachelor’s degree in communication, public relations, journalism, marketing, computer science or a related field.
• Strong experience in website content management systems (CMS) and web development, including HTML, CSS and potentially JavaScript.
• Demonstrated ability to create, execute and optimize multi-channel marketing communication plans within CRM platforms, particularly Slate or similar systems.
• In-depth knowledge of CRM functionalities and the ability to leverage data for targeted marketing campaigns and audience segmentation.
• Proficiency in data analysis and reporting to measure campaign effectiveness and inform strategic decisions.
• Experience with A/B testing and conversion rate optimization for website and email campaigns.
• Proficiency in Adobe Creative Suite for design and content creation.
• Proven ability to manage and optimize social media platforms for increased engagement and lead generation.

Transylvania University, located in the heart of downtown Lexington, Kentucky, is a top-ranked private liberal arts college featuring a community-driven, personalized approach to a liberal arts education. Founded in 1780, it is Kentucky’s first college and the 16th oldest institution of higher learning in the country, with approximately 1,000 students.

Transylvania University is an Equal Opportunity Employer and is committed to enhancing the diversity of the university community. In support of this goal, we seek qualified candidates with a wide range of backgrounds, perspectives, and experiences. We embrace diversity and encourage all who are interested to apply.

Please apply by September 15, 2024, however, we will continue to accept resumes until the position is filled.

Qualified candidates may submit their cover letter and resume by following the staff job opening link at www.transy.edu/jobs. Please write your cover letter to the attention of Megan Moloney, Vice President for Marketing and Communications.