Director of Marketing and Communications

Summary Of Job Duties

The Director of Marketing and Communications provides advanced-level management and strategic direction for marketing, communications, and digital initiatives within Global Campus. This position leads the development and execution of integrated multi-channel marketing and communications strategies that drive measurable growth in enrollment, engagement, and visibility in online academic degree programs, professional and workforce development programs, and related initiatives.

This role serves as a senior leader within Global Campus, responsible for shaping and advancing a comprehensive, data-informed marketing strategy that expands the university’s reach to adult learners, online students, and professional audiences. The Director leads a professional staff of 6-8 responsible for marketing-related web design, graphic design, organic social media, and web content management, and other related functions. This role partners closely with college and university marketing and communications teams to align marketing efforts with institutional priorities and growth objectives, ensure alignment with university branding standards, policies, and strategic priorities. The Director serves as a senior advisor to Global Campus leadership on marketing and communications matters.

Regular, reliable, and non-disruptive attendance is an essential job duty, as is the ability to create and maintain collegial, harmonious working relationships with others.

Qualifications Minimum Qualifications:

• Master’s degree in Marketing, Communications, Public Relations, Journalism, or a related field or Bachelor’s Degree with at least five (5) years of professional experience in marketing
• Minimum of five (5) years of progressively responsible experience in marketing and communications
• Minimum of three (3) years of experience supervising full-time professional marketing-related staff
• Demonstrated experience developing and implementing strategic marketing initiatives
• Experience managing project and operational budgets and coordinating vendor services

Preferred Qualifications

• Professional experience in marketing or enrollment management in higher education, public-sector, or similarly complex organizations
• Experience leveraging data, analytics, and market insights to inform strategy, optimize performance, and improve return on investment
• At least five (5) years’ experience leading a multidisciplinary marketing team across digital, content, creative, and web functions
• Experience in marketing adult, online, or professional academic or workforce development programs
• Experience managing on-going/annualized campaign budgets across multiple media types and vendors.
• Experience as a direct contributor in campaign execution, digital content development, web management, and/or performance optimization

Knowledge, Skills, And Abilities

• Knowledge of marketing strategy, branding principles, and integrated communications practices
• Knowledge of supervisory principles and performance management
• Ability to exercise independent judgment and decision-making within established policies
• Ability to plan, organize, and manage multiple projects simultaneously
• Ability to analyze data and prepare reports to support strategic decision-making
• Ability to establish and maintain effective working relationships across organizational units

Additional Information Salary Information: $86,355 – $92,000

Required Documents To Apply Cover Letter/Letter of Application, List of three Professional References (name, email, business title), Resume

Optional Documents Proof of Veteran Status

Recruitment Contact Information Nina Reich

HR Coordinator

All application materials must be uploaded to the University of Arkansas System Career Site https://uasys.wd5.myworkdayjobs.com/UASYS

Please do not send to listed recruitment contact.

Special Instructions To Applicants

Pre-employment Screening Requirements: Criminal Background Check, Sex Offender Registry

The University of Arkansas is committed to providing a safe campus community. We conduct background checks for applicants being considered for employment. Background checks include a criminal background check and a sex offender registry check. For certain positions, there may also be a financial (credit) background check, a Motor Vehicle Registry (MVR) check, and/or drug screening. Required checks are identified in the position listing. A criminal conviction or arrest pending adjudication or adverse financial history information alone shall not disqualify an applicant in the absence of a relationship to the requirements of the position. Background check information will be used in a confidential, non-discriminatory manner consistent with state and federal law.

The University of Arkansas seeks to attract, develop and retain high quality faculty, staff and administrators that consistently display practices and behaviors to advance a culture that embeds equal opportunity, educational excellence and unparalleled access for all.

The University of Arkansas is an equal opportunity institution. The University does not discriminate in its education programs or activities (including in admission and employment) on the basis of any category or status protected by law, including age, race, color, national origin, disability, religion, protected veteran status, military service, genetic information, sex, sexual preference, or pregnancy. Questions or concerns about the application of Title IX, which prohibits discrimination on the basis of sex, may be sent to the University’s Title IX Coordinator and to the U.S. Department of Education Office for Civil Rights.

Persons must have proof of legal authority to work in the United States on the first day of employment.

All Application information is subject to public disclosure under the Arkansas Freedom of Information Act.