Website univwestalabama University of West Alabama

Effective Date: March 7, 2022

Job Description: The Director of Athletic Communications is responsible for all strategic communications within and for the Athletics Department, including media relations, public relations, and digital media. The Director will serve as a member of the department’s senior staff, advise the leadership group on all strategic communications-related items/initiatives and fulfill the role of chief spokesperson for the Athletic Department. A background check is required for this position.



  1. Bachelor’s degree
  2. 5 years of progressive experience in oversight and/or execution of strategic communications/public relations, preferably in a collegiate athletics setting
  3. Demonstrated ability to integrate all strategic communication operations within a complex organization, across a variety of mediums
  4. Demonstrated ability to accurately and concisely convey department messaging, which includes excellent written and verbal communication
  5. Personal computer skills and related software capability (ex: Photoshop, InDesign, Excel, desktop publishing, website updating tools)
  6. Excellent management, organizational, analytical, and project management skills
  7. Ability to meet established deadlines and work effectively with diverse groups of internal and external constituents
  8. Ability to analyze, interpret, communicate, and adhere to University, Gulf South Conference, and NCAA policies, procedures, rules, and regulations
  9. Travel
  10. Weekend work
  11. Some work on traditional holidays as sports schedules dictate


  1. Orchestrating and managing organizational structure for strategic communications
  2. Anticipating, advising, developing, and implementing communication and messaging strategies/tactics and policies/procedures
  3. Proactively adapting to an ever-changing strategic communications landscape to ensure efficient operations and maximum productivity
  4. Oversight and execution of staff/student-athlete media and social media training
  5. General oversight of coaches’ radio shows, radio announcers, and public address announcers
  6. Oversight of all media relations activities including publications, press releases and press conferences, in-game statistics, live statistics and streams, as well as other broadcasts
  7. Ensuring department message is consistent and that all communication is timely and accurate
  8. Providing “quality control” as it relates to all communications materials/digital media
  9. Proactively developing excellent relationships with local, regional, and national print/broadcast media as required
  10. Serving as department liaison with FLO Sports
  11. Informing and preparing Director of Athletics for interviews, speaking engagements, and other appearances
  12. Providing leadership and oversight of digital and social media with a focus on content strategy and growing all applicable platforms
  13. Collaborate closely with marketing and creative services and Tiger Club on content strategy analysis/ideation
  14. Providing leadership on all intradepartmental communication
  15. Ensuring appropriate communications strategies and execution are coordinated with campus entities to ensure consistent messaging and alignment with the broader vision
  16. Perform other related tasks as required by the appropriate administrators.

Salary: Dependent upon credentials; includes excellent medical and retirement benefits.

Application Deadline: Review of applications will begin upon receipt, and continue until the position is filled.

To Apply: Send materials listed below to:

Kent Partridge
Athletics Director
The University of West Alabama
Station 5
Livingston, AL 35470

  1. Cover Letter
  2. Resume
  3. Email and phone numbers of at least three current professional references
  4. Transcripts of all college work (unofficial transcripts will suffice for the application; official transcripts must be submitted immediately upon employment)
The University of West Alabama does not discriminate on the basis of race, religion, hearing status, personal appearance, color, sex, pregnancy, political affiliation, creed, ethnicity, national origin (including ancestry), citizenship status, physical or mental disability (including perceived disability), age, marital status, sexual orientation, gender identity, gender expression, veteran or military status, predisposing genetic characteristics, domestic violence victim status, or any other protected category under applicable local, state, or federal law, including protections for those opposing discrimination or participating in any grievance process on campus, with the Equal Employment Opportunity Commission, or other human rights agencies.
AA/EO Employer.
Minority applications encouraged.

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