Website UCBerkeley University of California, Berkeley

About Berkeley

At the University of California, Berkeley, we are committed to creating a community that fosters equity of experience and opportunity, and ensures that students, faculty, and staff of all backgrounds feel safe, welcome and included. Our culture of openness, freedom and belonging make it a special place for students, faculty and staff.

The University of California, Berkeley, is one of the world’s leading institutions of higher education, distinguished by its combination of internationally recognized academic and research excellence; the transformative opportunity it provides to a large and diverse student body; its public mission and commitment to equity and social justice; and its roots in the California experience, animated by such values as innovation, questioning the status quo, and respect for the environment and nature. Since its founding in 1868, Berkeley has fueled a perpetual renaissance, generating unparalleled intellectual, economic and social value in California, the United States and the world.

We are looking for equity-minded applicants who represent the full diversity of California and who demonstrate a sensitivity to and understanding of the diverse academic, socioeconomic, cultural, disability, gender identity, sexual orientation, and ethnic backgrounds present in our community. When you join the team at Berkeley, you can expect to be part of an inclusive, innovative and equity-focused community that approaches higher education as a matter of social justice that requires broad collaboration among faculty, staff, students and community partners. In deciding whether to apply for a position at Berkeley, you are strongly encouraged to consider whether your values align with our Guiding Values and Principles, our Principles of Community, and our Strategic Plan.

Departmental Overview

The Department of Intercollegiate Athletics consists of more than 250 staff members and coaches and sponsors 30 varsity sports programs. These 30 programs include more than 850 student-athletes who participate in the various sports programs annually within the National Collegiate Athletics Association (NCAA). We are currently seeking a Director of Marketing and Digital. We are looking for a creative and forward thinker, someone who has the ability to lead talented people, is analytical and strategic, while also diving right into the execution of our marketing campaigns.

The Director, Marketing & Digital Media will help Cal Athletics shape its communications strategy to develop a single view of the customer, refine the customer journey, and deliver personalized content across all channels and devices. This position will be responsible for developing and leading the department’s overall email marketing plan to help create, launch, manage, and optimize segmented and targeted programs in support of demand generation, retention, and customer loyalty. In addition, this position will also be responsible for tracking email metrics, ROI, reporting on successes, and optimizing campaigns for future success. Along with the positions role in email marketing, it will also lead the grassroots marketing effort campaign plans engage with additional stakeholders.

Application Review Date

The First Review Date for this job is: August 16, 2022.

Responsibilities

  • Oversee email marketing strategy for the athletic department, including growth with Oracle Eloqua, email calendar, balancing communication priorities, look and feel, and execution.
  • Mines data for opportunities to convert, retain, and nurture leads, prospects, customers, and partners.
  • Assist with creating digital marketing collateral content to maximize revenue, including video and graphics.
  • Extracts data and key learnings from analytics and reports to create conversion campaigns.
  • Participate actively in all marketing department initiatives, including weekly staff meetings, attendance at sport synergy meetings, and maintaining a high-level understanding and awareness of all sport plans and initiatives.
  • Maintain a strong and positive collaborative relationship with various internal departments, including Creative Services, Ticket Office, Strategic Communications, Event Management and Operations, Marketing, Sponsorship, and more
  • Collaborate on fan survey initiatives, including pre-season, post-season, and post-game surveys for sports as needed.
  • Builds relationships with outside (non-campus affiliated) companies and organizations, as necessary.
  • Other marketing responsibilities as assigned.
  • Works game days/nights.
  • Some travel may be required.
  • Oversee email marketing strategy for the athletic department, including growth with Oracle Eloqua, email calendar, balancing communication priorities, look and feel, and execution.
  • Mines data for opportunities to convert, retain, and nurture leads, prospects, customers, and partners.
  • Assist with creating digital marketing collateral content to maximize revenue, including video and graphics.
  • Extracts data and key learnings from analytics and reports to create conversion campaigns.
  • Participate actively in all marketing department initiatives, including weekly staff meetings, attendance at sport synergy meetings, and maintaining a high-level understanding and awareness of all sport plans and initiatives.
  • Maintain a strong and positive collaborative relationship with various internal departments, including Creative Services, Ticket Office, Strategic Communications, Event Management and Operations, Marketing, Sponsorship, and more
  • Collaborate on fan survey initiatives, including pre-season, post-season, and post-game surveys for sports as needed.
  • Builds relationships with outside (non-campus affiliated) companies and organizations, as necessary.
  • Other marketing responsibilities as assigned.
  • Works game days/nights.
  • Some travel may be required.

Required Qualifications

  • 3+ years of marketing, digital communications, PR, brand management, or digital advertising experience.
  • Knowledge of email marketing solutions and/or marketing automation platforms (Adobe Campaign, Responsys, Marketo, Eloqua, or equivalent).
  • Ability to develop email flows, business logic, and reporting in marketing automation system.
  • Excellent copywriting and content creation skills, and keen visual sense.
  • Understanding of how images and videos define a company’s brand.
  • Experience using adobe creative suite (Premiere Pro, Photoshop, InDesign, Dreamweaver) for video, graphic design, and email template creation.
  • Knowledge of HTML creation and troubleshooting.
  • Experience in managing website and mobile communication and its importance in driving engagement, web traffic, sales, etc.
  • Proven ability to document processes and procedures associated with marketing automation or email campaigns and strategies.
  • Strong quantitative analytical ability – can take complex ideas and present them in a manner that is easy to consume and share.
  • Excellent project management skills with the ability to drive results and projects to completion.
  • Clear written and verbal communication skills and strong presentation abilities.
  • Bachelor’s degree in a related field or equivalent training/experience.
  • Strong interpersonal communication and political acumen skills.
  • Knowledge of applicable NCAA and Pac-12 rules and regulations.

Preferred Qualifications

  • Knowledge of Salesforce.com or other CRM solution and its functionality.
  • Knowledge of and/or ability to learn the campus and department, including its achievements, mission, vision, goals, objectives, and infrastructure.
  • Knowledge of and/or ability to learn the department’s products and services.

Salary & Benefits

How to Apply

Please submit your cover letter and resume as a single attachment when applying. Please upload the document in the Resume section, then skip the (optional) Cover Letter upload section.

Other Information

This is a hybrid position, with 50% remote work eligibility.

Conviction History Background

This is a designated position requiring fingerprinting and a background check due to the nature of the job responsibilities. Berkeley does hire people with conviction histories and reviews information received in the context of the job responsibilities. The University reserves the right to make employment contingent upon successful completion of the background check.

Mandated Reporter

This position has been identified as a Mandated Reporter required to report the observed or suspected abuse or neglect of children, dependent adults, or elders to designated law enforcement or social service agencies. We reserve the right to make employment contingent upon completion of signed statements acknowledging the responsibilities of a Mandated Reporter.

Equal Employment Opportunity

The University of California is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. For more information about your rights as an applicant see:

https://www.eeoc.gov/sites/default/files/migrated_files/employers/poster_screen_reader_optimized.pdf
For the complete University of California nondiscrimination and affirmative action policy see:
http://policy.ucop.edu/doc/4000376/NondiscrimAffirmAct

To apply, visit https://careerspub.universityofcalifornia.edu/psp/ucb/EMPLOYEE/HRMS/c/HRS_HRAM.HRS_APP_SCHJOB.GBL?Page=HRS_APP_JBPST&Action=U&FOCUS=Applicant&SiteId=21&JobOpeningId=40286&PostingSeq=1

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To apply for this job please visit careerspub.universityofcalifornia.edu.