Digital Marketing Specialist

Position Information

Reporting to the Director of External Engagement, the Digital Marketing Specialist is a member of the External Engagement Office of the UCR School of Public Policy (SPP) and provides high-level support to the SPP and its mission, especially as it relates to raising the School’s brand profile to external audiences. The hired applicant will be assisting with the SPP’s various digital marketing efforts, including but not limited to website maintenance, social media, digital advertising, email marketing, graphic design, Zoom Webinar support, in-person event coordination, as well as photography and videography. ABOUT THE SPP EXTERNAL ENGAGEMENT OFFICE: The External Engagement Team is charged with maintaining positive relations with the external community that may lead to future partnerships and collaborations, beneficial media coverage, and financial support for the School and its various programs; as well as with sharing knowledge and wisdom that has been developed by SPP faculty and students for the improvement of public policy decision making. Learn more about the SPP and its mission at https://spp.ucr.edu/. Work samples will be requested of all shortlisted candidates. The full salary range for the Digital Marketing Specialist is $27.97 – $40.33 per hour. However, the expected pay scale for this position is up to $28.74 per hour. This position is eligible for hybrid work. We base salary offers on a variety of considerations, such as education, licensure and certifications, experience, and other business and organizational needs. Applicants must have current work authorization when accepting a UCR staff position. Currently, we are unable to sponsor or take over sponsorship of an employment Visa for staff. As a condition of employment, you will be required to comply with the University of California Vaccination Program Policy.

Requirements

Educational Requirements

Degree

Bachelor’s degree in related area and/or equivalent experience/training.

Requirement

Required

Experience Requirements

Experience

0 – 1 years of related experience.

Requirement

Experience

Minimum of 2 years of experience

Requirement

Preferred

Minimum Requirements

• Good organizational skills.
• Good written, verbal and interpersonal communication skills.
• Basic knowledge of marketing principles, strategies, techniques and practices.
• Detail orientation, time management, punctuality, reliability, and accountability. Ability to be flexible and work in a fast-paced environment, handle multiple tasks simultaneously, and consistently meet deadlines.
• High level of customer service orientation with a problem-solving mindset. High level of tact and utmost professionalism. Ability to communicate and present ideas clearly and respectfully to supervisor, team members, high-profile guests, and clients (including School Leadership, faculty, staff, policy makers, practitioners, researchers, guest speakers, prospective donors, and community partners).
• Ability to work respectfully and build/foster trust in a team comprised of a professional staff member (Director of External Engagement), student workers (Public Affairs Student Assistants), and student volunteers (Dean’s Ambassadors; learn more about the Dean’s Ambassador Program via https://sppstudents.ucr.edu/ambassadors).
• Ability to be flexible and maintain a high standard of productivity in a fast-paced environment despite frequent interruptions to complete a large volume of diverse tasks efficiently and simultaneously, with great detail orientation, consistently meeting established deadlines. Ability to work independently, focus on tasks without social distractions, demonstrate initiative without overstepping, and manage up and exercise good judgment and discretion.
• Ability to accept feedback with a growth mindset and refinement orientation.
• Ability to maintain confidentiality.
• Experience with web page creation, website maintenance, and managing multiple websites that have interrelated content and missions. (Experience with Drupal a plus).
• Experience with email marketing. (Experience with Mailchimp or other email marketing services a plus).
• Strong visual sense and creative flair as they relate to graphic design. Experience with graphic design – particularly via the Adobe Creative Suite, including Photoshop, InDesign, and Illustrator. (Experience with photography and videography a plus.)
• Experience with in-person event coordination (planning, promotion, and execution) as well as Zoom Webinar, Zoom Meeting, or other online event platforms for delivering the online component of hybrid events. (Experience with in-person event A/V technology a plus).
• Experience with social media communication, including via Facebook, Twitter, LinkedIn, Instagram, and YouTube. (Experience with digital advertising a plus).
• Working knowledge of Windows, Mac OS X, iOS, and/or Android operating systems.
• Working knowledge of the Google Suite (Google Docs, Google Sheets, Google Slides) and/or Microsoft Office applications (Word, Excel, Powerpoint).

Preferred Qualifications

• Basic knowledge of the campus and/or medical center, including its vision, mission, goals, objectives, achievements and infrastructure.
• Proficiency with Outlook and Google Calendar time management system and project management tools like Basecamp a plus.

Additional Information

In the Heart of Inland Southern California, UC Riverside is located on nearly 1,200 acres near Box Springs Mountain in Southern California; the park-like campus provides convenient access to the vibrant and growing Inland region. The campus is a living laboratory for the exploration of issues critical to growing communities’ air, water, energy, transportation, politics, the arts, history, and culture. UCR gives every student, faculty and staff member the resources to explore, engage, imagine and excel. UC Riverside is recognized as one of the most ethnically diverse research universities in the country boasting several key rankings of which we are extremely proud.

• UC Riverside is proud to be ranked No. 12 among all U.S. universities, according to Money Magazine’s 2020 rankings, and among the top 1 percent of universities worldwide, according to the 2019-20 Center for World University rankings.
• UC Riverside is the top university in the United States for social mobility. – U.S. News 2020
• UCR is a member of the University Innovation Alliance, the leading national coalition of public research universities committed to improving student success for low-income, first-generation, and students of color.
• Among top-tier universities, UC Riverside ranks No. 2 in financial aid. – Business Insider 2019
• Ranked No. 2 in the world for research, UCR’s Department of Entomology maintains one of the largest collections of insect specimens the nation. – Center for World University Rankings
• UCR’s distinguished faculty boasts 2 Nobel Laureates, and 13 members of the National Academies of Science and Medicine.

The University of California is an Equal Opportunity/Affirmative Action Employer with a strong institutional commitment to the achievement of excellence and diversity among its faculty and staff. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, or any other characteristic protected by law. For information about our generous employee benefits package, visit: Employee Benefits Overview

Job Description Details

Generic Scope

Entry-level professional with limited prior experience; learns to use professional concepts to resolve problems of limited scope and complexity; works on assignments that are initially routine in nature, requiring limited judgment and decision making. Employees at this level are expected to acquire the skills and knowledge to perform more advanced work following an agreed upon time in position, through defined training and development planning.

Custom Scope

Assists in marketing activities and responsibilities such as drafting promotional or marketing materials, working on marketing events, and conducting basic market research, etc. Activities and assignments are designed to expose incumbents to fundamental marketing concepts and principles.

Department Custom Scope

Reporting to the Director of External Engagement, the Digital Marketing Specialist is a member of the External Engagement Office of the UCR School of Public Policy (SPP) who provides high-level support to the SPP and its mission, especially as it relates to raising the School’s brand profile to external audiences. The hired applicant will be assisting with the SPP’s various digital marketing efforts, including but not limited to website maintenance, social media, digital advertising, email marketing, graphic design, Zoom Webinar support, in-person event coordination, as well as photography and videography. ABOUT THE SPP EXTERNAL ENGAGEMENT OFFICE: The External Engagement Team is charged with maintaining positive relations with the external community that may lead to future partnerships and collaborations, beneficial media coverage, and financial support for the School and its various programs; as well as with sharing knowledge and wisdom that has been developed by SPP faculty and students for the improvement of public policy decision making. Learn more about the SPP and its mission at https://spp.ucr.edu/.