Florida A&M University’s Office of Communications is pleased to announce the acceptance of qualified applications for the Assistant Director, University Press (University Publications & Strategic Events) (Working Title: Assistant Director, Marketing) vacancy. This position reports to the Vice President, Chief Marketing & Communications Officer.
Responsibilities
Under the direction of the Vice President, Chief Marketing & Communications Officer, this position will conceptualize, lead and execute strategic marketing campaigns that drive community relevance with an emphasis on innovative digital promotion strategies and create content for internal and external University communications. This position has oversight over the Graphic Designer and Marketing Manager.
The Assistant Director manages the brand identity for the University; Oversees the division’s email communications to stakeholders; Oversees the standardization of the divisional web presence; Enhances the division’s marketing and communications, and undertakes other duties as assigned; Leads marketing communications efforts and analyzes marketing strategies, market penetration, share of voice, etc. to determine ROI and inform future planning; Defines and monitors advertising content and promotional messages, ensuring the goals of the member or department are communicated consistently through brand management; and serves as a cross-functional marketing advisor focused on lead generation for high impact/priority activities and opportunities.
Manages the development and delivery of a communications time-line, publications schedule to the University, working with graphic design and marketing staff to implement brand management processes and protocols; Proofs and fact-checks copies; Updates the University’s editorial style guide, based on industry editorial standards and University policy; Oversees and manages all aspects of production of multiple University publications, banners and fliers to ensure that quality expectations are met; Coordinates relationship with vendors to negotiate the most economical printing cost and delivery time; Approves printers’ blue lines and/or color proofs; Designs, implements, and upkeeps brand management guidelines, protocols and provides training to University staff; and maintains and enforces the University logo guidelines, trademarks and distribution of appropriate logo files to licensed vendors and others.
Facilitates internal campus communication to faculty, staff and students via Daily Venom and other platforms; Writes promotional copy, feature stories, headlines and additional editorial content as needed for university print and online publications, events, speeches, etc. Develops, oversees and maintains University protocol for managing Canvas templates or equivalent system used to produce collateral; Attends project concept meetings to provide input to the communications team and internal and external clients; Travels as needed for University and community events; Manage budget for which this position is accountable; Interact professionally with all internal and external customers using strong interpersonal skills; and perform other related work duties and responsibilities as directed by supervisor.
Minimum Qualifications
Bachelor’s degree in an appropriate area of specialization and four years of related experience; or master’s degree in an appropriate area of specialization and two years of related experience.
Recommended Competencies
Self-starter and ability to build initiatives from scratch;
Exceptional prioritization, problem-solving, and project management skills ;
Proven experience in leading through influence, partnership, and motivating teams to achieve high performance and results;
Understanding the full marketing mix across paid, owned and earned channels;
Demonstrated expertise in leading successful integrated marketing campaigns and managing large-scale projects;
Ability to think strategically and execute tactically; a mix of high-level strategy and planning and on-the-ground tactical execution is required to be successful in this role;
Ability to work adeptly in a constantly evolving digital environment;
Excellent written and oral presentation skills, sound judgment, political sensitivity, strong collaborative instincts and knowledge or digital medial tools;
Managerial, supervisory and organizational skills;
Ability to establish and maintain effective working relationships; and,
Responsible for utilizing all department communications software (Asana, Design Conductor, etc.)
Preferred Qualifications
Bachelor’s degree in marketing, communications, English, business, public relations or a related field.
At least 7 years of progressive experience in marketing strategy, brand management, or a related discipline.
Pay Plan
This is an Administrative and Professional (A&P) position.
Conditions of Employment
Successful candidate is subject to a pre-employment screening which includes a review of criminal records, reference checks and verification of education. An official college transcript, a high school diploma, or other educational documents must be submitted, where applicable, at the time of employment.
Only United States (U.S.) citizens or aliens who have a legal right to work in the U.S. are eligible for employment. Federal law requires proof of your authorization to work in the United States. You will be required to provide proof of your identity and employment eligibility within three (3) days of employment.
Section 110.1128, Florida Statutes, prohibits employment by the State (including re-hire after a break in service) of any male born after October 1, 1962, who failed to register with the Selective Service System, under the provisions of the U.S. Military Selective Service Act, during the person’s period of eligibility (ages 18 through 25). Additionally, if currently employed by the State, this law prohibits the promotion of such person. You may be required to provide documentation.
How To Apply
Applicants are required to complete the online application with all applicable information. Applications must include all work history and education details even if attaching a resume. If you are a current FAMU employee, you must apply through Self Service in iRattler. This search is being conducted under Florida law, including the Sunshine law and Public Records law.
Reasonable Accommodation
If you require a reasonable accommodation pursuant to the Americans with Disabilities Amendment Act (ADAA), please contact the Office of Equal Opportunity Programs at (850) 599-3076 at least ten (10) days prior to the start of the event. If you are hearing or speech impaired, please contact the University by calling TDD via FRS (800) 955-8771.
Equal Opportunity/Access
Florida A&M University is an Equal Opportunity Employer.
Schedule
Daily schedule from 8:00 a.m. to 5:00 p.m.; 40 hours a week. May be required to work outside of business hours and on weekends based on the business needs of the department.