The Assistant Director for Alumni Communications and Marketing at the Yale School of Management (SOM) engages alumni audiences through written and digital communications, manages print production, supports marketing efforts, maintains the website, leads special projects, and analyzes alumni communications data. Reports to the Director of Alumni Communications and Marketing.
Content Creation Create written content for Development and Alumni Relations (DAR) team, including but not limited to writing copy for the alumni website, alumni event pages, alumni marketing campaigns, social media, and print pieces. Proofread and draft written copy for digital assets (e.g., website, blogs, social media, email, event marketing) and print materials. Draft stories, features, profiles, and blurbs that capture and communicate the distinguished contributions of Yale SOM alumni for the Yale SOM alumni newsletter, alumni website, and elsewhere. Ensure that branding and messaging across communication channels is clear, concise, consistent and reflects the school’s messaging, brand voice, and visual brand identity.
Marketing Support the DAR team in building a cohesive marketing strategy for promotion of alumni events, programs, and initiatives including creating event pages and registration links and monitoring registration.
Digital Management Serve as co-editor of the alumni website. Assist in designing, editing, and developing content. Identify, evaluate, and solve website problems internally and with assistance of the Yale SOM Information Technology and Communications groups. Manage SOM Connect/Hivebrite platform: including reporting on any bugs/issues, liaising with IT for maintenance/upgrades, and working to improve communications and processes.
Design & Production Provide input and design insights on DAR design projects. Manage the production of all print/graphic design projects for AR and Development. Assist with all print graphic design projects for DAR. Serve as project coordinator for annual honor roll/philanthropy report.
Data & Analysis Interpret data from alumni demographic information, along with data from alumni behavioral trends, to inform communications strategy to increase effectiveness of the development and alumni relations communications team. Track metrics for alumni emails and analyze data to improve communications effectiveness
Other Participate in and staff SOM AR activities such as in-person or virtual alumni events including but not limited to reunions, webinars, small group discussions, and networking events, including evenings and weekends as necessary. Support the Director of Alumni Communications and Marketing with talking points and briefing materials related to events and project status updates. Assist with running queries and exporting reports on HOPPER that pertain to alumni activity related to the school or job/industry inquiries.
The Essential Duties are generic in nature; the information contained in this Position Focus is most relevant to this position.
Dept/Section URL
http://som.yale.edu/about/careers
Essential Duties
- Manages and leads research on various federal rules and regulations as well as University policies and procedures to resolve problems and determine the best course of action for the functional area.
- Recommends course of action to higher authority for the handling and disposition of problems related to the functional area.
- Counsel’s faculty, students and staff on issues related to administrative operations of the University function and areas of concern for the function.
- Manages statistical and analytical information regarding office activities and areas of operational and administrative concern for the function.
- Leads in long-range planning for the office activities of a specific functional area.
- Interprets and administers various University and federal policies and regulations.
- Disseminates accurate and up-to-date information regarding areas of concern.
- Formulates and establishes policies regarding area’s function.
- Manages a staff of exempt and non-exempt employees.
- May perform other duties as assigned.
Required Education And Experience
Bachelor’s degree in a related field and 3 years of experience or equivalent combination of education and related experience.
Required Skill/Ability 1
Strong written communication skills with the ability to communicate complex ideas and concepts, clearly, concretely, and effectively for various audiences. Writing sample required at interview. Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy.
Required Skill/Ability 2
Ability to prioritize and manage multiple tasks in a fast-paced and goal-oriented environment. Ability to handle crises as well as a wide range of short- and long-term management issues. Strong creative skills and ability to market programs to alumni.
Required Skill/Ability 3
Strong computer and analytical skills, including ability to work with advanced MS Office, complex databases, and spreadsheets. Customer service excellence and excellent skills in working with a variety of alumni groups and volunteers. Ability to represent the school well in working collegially with peers and colleagues within and outside the University.
Required Skill/Ability 4
Superior interpersonal skills. A team player that works well with other members of the staff. A leader with a positive and can-do attitude that supports the mission of the school. Proven experience with graphic editing software, e.g., Photoshop, Illustrator, and/or InDesign, or equivalent.
Required Skill/Ability 5
Proven commitment to diversity and inclusion, equity, and excellence.
Preferred Education, Experience And Skills
Bachelor’s degree. Related work experience in communications, marketing, social media, and/or content creation. Experience with Drupal, HTML, Canva, and other similar communications, design, web, and marketing tools.
Physical Requirements
Willingness and ability to travel on an as needed basis to regional events.
Weekend Hours Required?
Occasional
Evening Hours Required?
Occasional
Drug Screen
No
Health Screening
No
Background Check Requirements
All candidates for employment will be subject to pre-employment background screening for this position, which may include motor vehicle, DOT certification, drug testing and credit checks based on the position description and job requirements. All offers are contingent upon the successful completion of the background check. For additional information on the background check requirements and process visit “Learn about background checks” under the Applicant Support Resources section of Careers on the It’s Your Yale website.
Posting Disclaimer
The intent of this job description is to provide a representative summary of the essential functions that will be required of the position and should not be construed as a declaration of specific duties and responsibilities of the particular position. Employees will be assigned specific job-related duties through their hiring departments.
EEO Statement
University policy is committed to affirmative action under law in employment of women, minority group members, individuals with disabilities, and protected veterans. Additionally, in accordance with Yale’s Policy Against Discrimination and Harassment, and as delineated by federal and Connecticut law, Yale does not discriminate in admissions, educational programs, or employment against any individual on account of that individual’s sex, sexual orientation, gender identity or expression, race, color, national or ethnic origin, religion, age, disability, status as a special disabled veteran, veteran of the Vietnam era or other covered veteran.
Inquiries concerning Yale’s Policy Against Discrimination and Harassment may be referred to the Office of Institutional Equity and Accessibility (OIEA).
Note
Yale University is a tobacco-free campus