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Hindsight is 2020
April 20 @ 8:00 am – 9:00 am
Hindsight is 2020: Higher Education Marketers discuss how challenges of the past year have shaped innovation and opportunity
About this Event
Even before the pandemic hit, higher education was already beset by many demographic, economic and technological forces that disrupted long-established ways of operating.
Today, within this vastly more complex set of conditions, the role of the marketing office has become even more important. Marketers are being called on to bring more strategy, create more opportunities, engage a more diverse array of stakeholders, and make more effective use of resources.
Join us for an invigorating exploration of the changing role of the higher education marketer.
The event will feature a 10-minute by Terry Flannery, an expert who literally wrote the book on “marketing a university”, followed by a moderated discussion with respected NJ higher education marketers, and Q&A.
You can purchase Terry Flannery’s How to Market a University: Building Value in a Competitive Environment from John Hopkins University press at a 30% discount using the code HTWN at https://jhupbooks.press.jhu.edu/title/how-market-university
This webinar is for all marketers, including those inside higher education, those who service higher education clients, and those who are thinking about entering this complex, challenging and rewarding sector.
American Marketing Association