Feeling in the Facts: Connecting with Disconnected Audiences Workshop

Communicators must include influential cognitive factors at all levels of risk communication frameworks for successful messaging outcomes. Risk messaging must be transparent, relatable, simple, straightforward, and clear, and the source of the communication must be trusted.

This interactive, virtual workshop addresses the importance of storytelling, myths versus truths of risk communication, and the effects of cognitive dissonance on risk communication. At the end of the workshop, participants will apply risk communication concepts and messaging best practices to produce desirable public reaction and solidify public sentiment.

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