Category Archives:

From pluralism to branding battles, top voices in higher ed break down the marketing shifts you can’t afford to ignore.

Growing collective contracts and sponsorship deals have university athletes — both men and women — raking in record paydays.

Fund managers are betting private companies will take over university marketing—one property at a time—as schools tighten budgets.

Although not yet ready for prime time, generative AI video shows potential to transform recruitment, campus tours and storytelling—if humans lead the way.

From crimson crests to Spartan helmets, these college logos do more than look good—they tell unforgettable stories of identity and legacy.

Uncover the latest social media strategies in higher ed, from user-generated content risks to navigating platform algorithms and enhancing content accessibility.

How NIL boosts university brands, lifts less-popular sports, keeps some athletes on campus longer, and may even elevate enrollment.

Colleges must shift their marketing tactics to prioritize authenticity, digital fluency and alignment with Generation Alpha’s unique values and preferences.

More than a competition — the Games are a unique opportunity for universities to spotlight their stars by leveraging Olympic moments to create impactful marketing campaigns that highlight student success and boost the institution’s brand.

Consultants and academics say schools’ websites and marketing must become more interactive and authoritative.