Category Archives:


Lessons From the Field

2024 AMA Symposium: Adapting Higher Ed Marketing to a Complex Future

Here are four key takeaways from the 2024 AMA Symposium that will help higher ed institutions tackle challenges and seize opportunities.

How do universities prepare their students for campus culture?

Leaders at four campuses share how their policies and educational initiatives foster respectful dialogue and free speech on campus.

In Praise of the Accelerated MA Program

Central Michigan University has revived a graduate program and catered to students in a way previously thought impossible.

Minerva University: Wisdom Through Experience

One university is developing global citizens by rethinking the entire higher education process, from admission to curriculum.

9 Great Podcasts for Higher Ed

Who and what do you listen to on your ride home from work? Here are our top podcast picks for higher ed professionals, no matter your role.

Called Up: It’s Worse When the Crisis Is Real

What does a crisis day look like for a social media administrator on a higher ed campus?

QuickFire: Sarah McMaster

17 questions with Champlain College’s Executive Director for Marketing and Enrollment Management

Events by ChatGPT: Notes From an AI-Generated Webinar

Three takeaways from a recent online event written and designed by generative AI that was intriguing, but ultimately underwhelming.

11 Popular Micro-Credential Programs and Why You Should Care

The micro-credential industry is growing to accommodate the post-pandemic changes in employment and education. Should your institution cash in on the estimated $20 billion market and cater to non-traditional student demands?

QuickFire: Sam Mahra

17 questions with Southern New Hampshire University’s AVP of Student Experience Marketing Communications.