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How AI, private equity, changing search behaviors and burnout are defining higher ed marketing right now.

In an internet awash with AI-generated content, how do you still reach your audience while maintaining your integrity?

Plus, what to do if you think you’re ready for a promotion, but there are no signs of roles above you opening up any time soon.

What I’ve learned about people management, planning and making myself accessible and accountable.

In the age of AI, interpersonal skills, emotional intelligence and lived experience are essential assets and key differentiators for higher ed marketers.

Kean University’s marcomm team is using question-based heading structures, video content and faculty expertise to enhance visibility in LLM searches.

In her latest advice column, Jaime Hunt answers a question about authentic inclusive marketing and also counsels a leader whose team opposes a new project management tool.

The ever-evolving landscape of Name, Image and Likeness seems to finally have some guardrails in place. But interviewed insiders say it’s still just the early framework for what’s ahead.

In the first video version of her advice column, Jaime Hunt answers a persistent question for higher ed marcomm pros.

How to attract and support teachout students and their closing institutions