Category Archives:

5 questions to help decide if the latest crisis in the news demands a response, plus a handy mnemonic device for writing such statements.

On the latest Higher Voltage, a look at why today’s leaders in higher ed must be always-on masters of strategic planning and communications.

Marcomm teams must play central roles in onboarding institutional leaders, whose jobs now include the role of chief brand ambassador.

Return-to-campus initiatives should be more than entertaining – they should be strategic.

Tell us what topics in higher ed and higher ed marketing need to be talked about more, and what we should explore next.

As college presidents become more involved in marketing, social media is a built-in part of the job.

College and university presidents must increasingly be able to define, tell, and sell their institutions’ story.

Learn how the University Innovation Alliance’s mission to redefine the purpose and utility of a college degree for the next generation of students.

COVID-19 and nationwide calls for racial justice continue to present unique challenges – and opportunities – for HBCUs.

How an investment in men’s basketball elevated the small Indiana school to national prominence.