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More schools are using the new media to engage current students while also keeping successful graduates in the fold.

Universities are finding new ways to engage alumni, while balancing traditional experiences and addressing challenges like negative publicity.

Amid the 2024 spring semester division, higher education institutions cite unifying selection criteria for honorary degrees and commencement speakers.

An age-old PR question rears its head again on college campuses: With emotions boiling on all sides, should leaders pick a side, foster discourse or keep their heads down?

Increases in both private and public dollars are needed to encourage research projects and remedy a decades-long funding gap.

5 questions to help decide if the latest crisis in the news demands a response, plus a handy mnemonic device for writing such statements.

On the latest Higher Voltage, a look at why today’s leaders in higher ed must be always-on masters of strategic planning and communications.

Marcomm teams must play central roles in onboarding institutional leaders, whose jobs now include the role of chief brand ambassador.

Return-to-campus initiatives should be more than entertaining – they should be strategic.

Tell us what topics in higher ed and higher ed marketing need to be talked about more, and what we should explore next.