Category Archives:


Donor & Alumni Relations

Do alumni magazines still matter?

Alumni magazines that succeed trade puff pieces for purpose — and prove their power in the inbox age.

Turning the page on tradition.

A deep dive into the magazines that keep alumni connected, informed and inspired.

Podcasts give alumni and universities a chance to build their brands.

More schools are using the new media to engage current students while also keeping successful graduates in the fold.

Redefining alumni relationships: What do they want from you?

Universities are finding new ways to engage alumni, while balancing traditional experiences and addressing challenges like negative publicity.

How Are Commencement Speakers, Honorary Degrees Selected?

Amid the 2024 spring semester division, higher education institutions cite unifying selection criteria for honorary degrees and commencement speakers.

Communication Breakdown: The Strain of Responding to Crises Like the Israeli-Hamas Conflict

An age-old PR question rears its head again on college campuses: With emotions boiling on all sides, should leaders pick a side, foster discourse or keep their heads down?

HBCUs Focus on STEM, Funding Gap

Increases in both private and public dollars are needed to encourage research projects and remedy a decades-long funding gap.

‘Is This Worth a Public Statement?’

5 questions to help decide if the latest crisis in the news demands a response, plus a handy mnemonic device for writing such statements.

The “Nearly Impossible” Job of College President

On the latest Higher Voltage, a look at why today’s leaders in higher ed must be always-on masters of strategic planning and communications.

Uploading the Brand: How to Onboard New College Presidents

Marcomm teams must play central roles in onboarding institutional leaders, whose jobs now include the role of chief brand ambassador.