Archives


How to Market a University

Stony Brook University’s Teresa Flannery discusses her new book and one of the most fundamental challenges in higher ed today.

The Lessons of 2020 That Will Shape 2021

A look at the major trends in how, where, and when we will reach our audience as higher ed marketers in 2021.

Why Marcomm Should Be in the Cabinet

Because CMOs can’t effectively tell an institution’s story if they’re not involved in strategic planning.

Tell Your Story: Creating Social Media Savvy in the Executive’s Office

The latest episode of Higher Voltage explores how and why higher ed leaders should embrace social media.

Give It Up: Giving Tuesday and the Latest in Higher Ed Fundraising

In the latest Higher Voltage, we explore text banking, personalized video, and other trends in higher ed giving campaigns.

Inside Middlebury Magazine’s Digital Pivot

In the latest Higher Voltage, we explore the digital evolution of Middlebury College’s award-winning college magazine.

‘You Can See Yourself Here’: Higher Ed and Social Media Influencers

In this week’s Higher Voltage, we explore the merging worlds of student ambassadors and social media influencers.

Fighting Tokenism: Diversity and Inclusion in Higher Ed Marketing

The latest episode of the Higher Voltage podcast explores how colleges and universities can authentically portray diversity on their campuses.

‘People Should Know Better’: Digital Accessibility in Higher Ed Comms

The latest Higher Voltage episode explores accessibility stumbles and best practices with two of the best in the business.

‘You’ve Got Me Thinking’: The Future of Higher Ed Professional Development

Episode 2 of the Higher Voltage podcast explores how higher ed marketers are learning and connecting with each other right now.