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Going Long: Can Long-Form Content Work in Higher Education?

Long-form content is a tried and true content strategy for B2B companies, but can the tactic succeed in higher education, which still largely markets itself to 18-year-olds with limited attention spans and an obsession with small screens? It’s complicated.

Your Podcast Isn’t Going to be the Next Serial, and That’s OK

Learn how viral podcasts like Serial can teach higher ed marketers to launch compelling podcasts while also achieving organizational goals.

To Inquiry & Beyond: Enhancing The Digital Student Experience

Create a more seamless student experience from first interaction to enrollment and everything in between. Read on to learn how.

Three Reasons Now is the Time to Invest in Inbound Marketing for Higher Education

To succeed today, higher ed institutions must offer the information students crave. And the key to doing so may just be inbound marketing.

The Importance of Social Listening in Two Tweets

Did you know that schools who invest in social listening have more opportunities to connect with their students? Read on to learn more.

5 Tips to Manage a Successful College Blog

Managing a successful higher ed blog is no easy task. Follow these 5 tips to create a subscribe-worthy blog that makes your school shine.