Long-form content is a tried and true content strategy for B2B companies, but can the tactic succeed in higher education, which still largely markets itself to 18-year-olds with limited attention spans and an obsession with small screens? It’s complicated.
Posted by mbischoff on March 7, 2019
Learn how viral podcasts like Serial can teach higher ed marketers to launch compelling podcasts while also achieving organizational goals.
Posted by Steve App on July 24, 2018
Create a more seamless student experience from first interaction to enrollment and everything in between. Read on to learn how.
Posted by Steve App on May 31, 2018
To succeed today, higher ed institutions must offer the information students crave. And the key to doing so may just be inbound marketing.
Posted by Steve App on September 27, 2017
Did you know that schools who invest in social listening have more opportunities to connect with their students? Read on to learn more.
Posted by Steve App on April 3, 2017
Managing a successful higher ed blog is no easy task. Follow these 5 tips to create a subscribe-worthy blog that makes your school shine.
Posted by ekadmin on December 8, 2016
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