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These digital marketing trends will define how higher ed marketers do their jobs this year, setting them up for success in a highly competitive landscape.

From Wisconsin’s shift to “Universities of Wisconsin” emphasizing inclusivity to Cleveland State’s “CSU 2.0” fostering emotional connections, higher ed institutions are strategically developing distinct identities.

These institutions receive high marks for creatively engaging social media audiences and showcasing what sets their campuses apart.

Who and what do you listen to on your ride home from work? Here are our top podcast picks for higher ed professionals, no matter your role.

Let us show you why this tried-and-true advertising medium should still have a place in an institution’s marketing journey.

An increased focus on mental wellness and equitable access is driving colleges to develop – and promote – new resources and programs to help keep students healthy and enrolled.

The micro-credential industry is growing to accommodate the post-pandemic changes in employment and education. Should your institution cash in on the estimated $20 billion market and cater to non-traditional student demands?

These 10 schools are creating high-quality, engaging, and authentic content for a wide variety of audiences on social media.

Coming up with blog content is tough. So, we came up with a few blog ideas for your university or college. 75, to be exact. Read up.