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The Social Media Playbook for Higher Ed: Top Tips from the 2024 Summit

Uncover the latest social media strategies in higher ed, from user-generated content risks to navigating platform algorithms and enhancing content accessibility.

OPTimized. Why STEM MBAs help students and institutions.

STEM-designated MBAs offer international students extended work opportunities while benefiting higher ed institutions facing enrollment pressures.

Motivation, Transparency and the Need to Be Proactive

Kelly Peiffer, VP of marketing, communications and advancement at Manor College, discusses declining student interest and transparent leadership.

Q&A with Jaime Hunt: Strategy, Innovation and Initiative

Jaime Hunt, vice president and chief marketing officer, Old Dominion University discusses spam bots, college ROI and the role marketers should have in an institution’s leadership strategy.

Minerva University: Wisdom Through Experience

One university is developing global citizens by rethinking the entire higher education process, from admission to curriculum.

Q&A with Tania Tetlow: Meritocracy, Opportunity and Making a Difference

Tania Tetlow, president of Fordham University, discusses the insights she gained from her time as a practicing attorney prior to joining academia.

Q&A with Cathy Sandeen: Courage, Conviction and Staying Focused on the ‘Why’

Dr. Cathy Sandeen, president of Cal State East Bay, discusses the essence of effective leadership and the value of higher education in fostering economic mobility.