Archives

The long-awaited Twitter-fighting microblogging platform is here. Will it work for higher ed?

Here are four questions social media managers should ask to determine how the TikTok ban will impact higher ed marketing and communication efforts.

Social media platforms have defined purposes, but when an account no longer aligns with the institution’s goals, it may be time to allocate resources elsewhere.

Higher ed insiders debate whether a brand wasteland equates to institutional opportunity on a growing social media platform.

Six questions every higher ed social team should ask — and have good answers for — before diving into the hottest social media platform.

Only if they don’t want to be out-of-touch stereotypes from ’80s movies.

Without clear goals, there’s really no point in having social channels at all.

Tips to retain the members on your team who work under the most stress and scrutiny, day in and day out.

Why colleges and universities need to look to new sources of social media inspiration.

Higher ed social media managers must approach professional development as a requirement; here’s how to make the time to do that.