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‘The Most Important Work’: Increasing the Number and Diversity of College Graduates

Learn how the University Innovation Alliance’s mission to redefine the purpose and utility of a college degree for the next generation of students.

Posted by Iman Griffin on July 21, 2021

HBCU Marketing in a Post-Pandemic World

COVID-19 and nationwide calls for racial justice continue to present unique challenges – and opportunities – for HBCUs.

Posted by Aaron Stern on June 16, 2021

Lessons Learned: Best Practices in Higher Ed Social Media

On the latest Higher Voltage podcast we dive into all things social media strategy and execution in higher ed.

Posted by Aaron Stern on April 21, 2021

LIVE at CUPRAP: Community Building on Higher Ed Social Media

Digital communities for higher ed marketers and social media pros have become a haven for personal and professional guidance over the last year.

Posted by Aaron Stern on March 31, 2021

The Cinderella Strategy: How Butler University Invested in Athletics and Won Big

How an investment in men’s basketball elevated the small Indiana school to national prominence.

Posted by Aaron Stern on March 10, 2021

Brand Strategy Deep Dive: Inside Drexel’s “Ambition Can’t Wait” Campaign

Inside the origins, strategy, and execution of Drexel University’s ongoing brand awareness campaign.

Posted by Aaron Stern on February 17, 2021