Archives


How to Recruit More First-Gen and Underrepresented Students

NYU’s Jonathan B. Williams shares why institutions should partner with communities to develop educational pipelines and recruit diverse student populations.

Degree Choices Hopes to Reduce US News’ Rankings Dominance

David Levy discusses how higher ed rankings are doing a disservice to Black applicants and the importance of comprehensive data collection.

The End of Affirmative Action: What Happens Now?

Natasha Warikoo of Tufts University rejoins the show to discuss the recent SCOTUS decision ending race-conscious admissions in higher ed and what it means moving forward.

What’s Your Institution’s McDonald’s Order?

Dr. Marcus Collins joins Kevin Tyler to discuss institutional culture and how it correlates to a student’s desire to attend.

Be Visible, Be Engaged, but Be Circumspect – Dr. Brit Kirwan

Dr. Kirwan explores the delicate tightrope of leadership communications and the need to protect higher ed’s most important tenet: free speech.

Change and the Future of Higher Ed Marketing – Bennie F. Johnson

AMA CEO Bennie F. Johnson joins Kevin Tyler to discuss his vision for the organization and how higher ed marketers can embrace change for the best results.

It’s Time to Treat Social Media as an Adult – Jenny Li Fowler

Kevin Tyler welcomes MIT’s director of social media strategy to discuss her new book and social media’s impact on higher education marketing.

No One Asks What Students Actually Want – Catherine Friday

Kevin and Catherine delve into EY’s global findings of student dissatisfaction and how universities must deliver on the value proposition to remain competitive.

In a Word-Of-Mouth Business, No One Shares Average – Allen Adamson

Kevin and Allen discuss the importance of focusing on a clear and distinct mission, rather than diluting the institutional identity with multiple conflicting messages.

Want High Student Satisfaction? Well, Who’s Going to Deliver It? – Eddie Francis

Brand stability and employment retention are necessary, but Eddie Francis fears higher ed doesn’t understand the concept.