Archives

When looking for the pulse of the student population, higher ed social administrators may need to pull on a bio-suit and get dirty in the social media cesspool.

Take a step back from the current social media circus and let us reacquaint you with an old and comfortable marketing friend.

Is AI-generated content the next step in creating personalized and unique marketing materials to differentiate colleges?

Can we offer you a listicle in these trying times?

When use of a social media platform no longer aligns with an institution’s brand or message, quiet quitting may be more effective than simply abandoning valuable audiences.