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After nearly a century of SAT dominance, test-optional, test-blind and alternative testing methods are changing the higher ed admissions process.

Generative AI can help marketers and enrollment pros in a variety of ways, but it may not work for everything.

Dr. Cathy Sandeen, president of Cal State East Bay, discusses the essence of effective leadership and the value of higher education in fostering economic mobility.

Let us show you why this tried-and-true advertising medium should still have a place in an institution’s marketing journey.

The financially motivated mergers raise ethical questions that have yet to be resolved.

The second annual Engage Summit focused on specific ways to implement AI tools into higher ed marketing processes.

17 questions with Champlain College’s Executive Director for Marketing and Enrollment Management

Three takeaways from a recent online event written and designed by generative AI that was intriguing, but ultimately underwhelming.

Two higher ed institutions with thriving study-abroad programs emphasize planning and communication to ensure student safety.

An increased focus on mental wellness and equitable access is driving colleges to develop – and promote – new resources and programs to help keep students healthy and enrolled.