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Erin and Teresa explore 10 areas in which higher education can do better in 2024 and offer indispensable advice to leaders seeking to address evolving issues proactively.

Although not yet ready for prime time, generative AI video shows potential to transform recruitment, campus tours and storytelling—if humans lead the way.

Explore the strengths, limitations and best-fit scenarios for the three major CRM platforms shaping the future of admissions and marketing. 

Discover the unexpected niche social media content of 2024 that turned “boring” into brilliant.

More schools are using the new media to engage current students while also keeping successful graduates in the fold.

Universities are finding new ways to engage alumni, while balancing traditional experiences and addressing challenges like negative publicity.

Even with enrollment challenges, colleges can thrive through uniqueness, flexible spaces, community ties, and refined communication.

From crimson crests to Spartan helmets, these college logos do more than look good—they tell unforgettable stories of identity and legacy.

Alternatives like Colleges That Change Lives and FindaBetterU are shifting the focus from prestige to student satisfaction, campus culture and affordability.

Here are four key takeaways from the 2024 AMA Symposium that will help higher ed institutions tackle challenges and seize opportunities.