Archives


Be Visible, Be Engaged, but Be Circumspect – Dr. Brit Kirwan

Dr. Kirwan explores the delicate tightrope of leadership communications and the need to protect higher ed’s most important tenet: free speech.

You Can Only Tell a Story That Already Exists

Erin and Teresa welcome Higher Voltage’s Kevin Tyler to discuss institutional culture and climate as they explore the pivotal role of two-way communications in creating a sense of belonging.

Change and the Future of Higher Ed Marketing – Bennie F. Johnson

AMA CEO Bennie F. Johnson joins Kevin Tyler to discuss his vision for the organization and how higher ed marketers can embrace change for the best results.

It’s Time to Treat Social Media as an Adult – Jenny Li Fowler

Kevin Tyler welcomes MIT’s director of social media strategy to discuss her new book and social media’s impact on higher education marketing.

CBE Prepares Students for an AI-Driven Future – Paul LeBlanc

Erin and Teresa welcome SNHU President Paul LeBlanc to discuss AI, competency-based education and preparing students for a changing workscape.

Higher ed sucks. My institution is okay.

Erin and Teresa dive into the IHE’s annual president survey to determine if university presidents are being introspective enough about potential campus issues.

No One Asks What Students Actually Want – Catherine Friday

Kevin and Catherine delve into EY’s global findings of student dissatisfaction and how universities must deliver on the value proposition to remain competitive.

Employers Need to Step Up, Provide More Internships – Brandon Busteed

Erin and Teresa welcome Brandon Busteed to discuss the potential impact of integrating learning and work.

In a Word-Of-Mouth Business, No One Shares Average – Allen Adamson

Kevin and Allen discuss the importance of focusing on a clear and distinct mission, rather than diluting the institutional identity with multiple conflicting messages.

Want High Student Satisfaction? Well, Who’s Going to Deliver It? – Eddie Francis

Brand stability and employment retention are necessary, but Eddie Francis fears higher ed doesn’t understand the concept.