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20 questions with Kettering University’s VP of Marketing and Communications

Higher ed has been slow to embrace digital marketing, but AmbioEDU and performance TV are proving that targeted, data-driven strategies can make a measurable impact.

The recent 12-hour TikTok outage was a stark reminder of how dependent content creators are on social platforms.

Higher ed marketers can leverage System 1 and System 2 thinking to create emotionally resonant and effective campaigns.

Great leaders know when to listen, when to lead, and when to adapt—blending servant and adaptive leadership makes all the difference.

The search cliff is here, and if institutions don’t rethink recruitment with AI, storytelling, and owned marketing channels, they risk falling behind in the race for students.

Are awareness campaigns a smart investment or a waste of resources? Jaime Hunt breaks it down.

Sara Custer, editor-in-chief of Inside Higher Ed, joins Erin and Teresa to discuss the current state of the higher ed sector, including the role of media and early impacts of the Trump administration.

20 questions with Forsyth Technical Community College’s Executive Director of Marketing and Student Care

Collaborations between financial services and education leaders aim to address financial challenges and support stop-out students in completing their degrees.