Archives


Should Marketers Quiet Quit Meta?

When use of a social media platform no longer aligns with an institution’s brand or message, quiet quitting may be more effective than simply abandoning valuable audiences.

Diversity Abroad: Navigating Post-Pandemic Access and Viability

The 2022 Global Inclusion Conference highlighted success and accessibility of virtual education programs for study abroad engagement.

Let’s Get Real about BeReal

Higher ed insiders debate whether a brand wasteland equates to institutional opportunity on a growing social media platform.

Trend vs. Hiccup: Decreased International Student Growth in US

Political climate, soaring costs and post-grad visa availability have prompted more students abroad to think twice before studying in the United States.

Higher Ed Preps for the End of Race-Conscious Admissions

SCOTUS to consider two cases seeking to eliminate affirmative action and legacy admissions.

Did the Pandemic Revolutionize Higher Ed Admissions?

NACAC 2022 tackled test-free and race-conscious admissions in its first post-pandemic conference.

Pull Up a Chair: Inviting Marketers to Program Development

Including marketers in the beginning stages of higher ed program development improves efficiency and feasibility.

Does Every Department Need Insta?

The importance of determining a need and defining a strategy for an effective social media presence.

5 Tips to Manage a Successful College Blog

Managing a successful higher ed blog is no easy task. Follow these 5 tips to create a subscribe-worthy blog that makes your school shine.